Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Director: Gastón Soto
Copywriter: Lucas Peró
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39 Comments
Nice ad...
only thing is at first look i thought the eye related to sleep...which made me wonder whether the car was that boring u'd fall asleep as it passed..my bad...
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Congrats Barky, you just removed all doubt.
lol… this a-hole really removed all doubts!
great idea, nice ad
Blinking good
;)
muy bueno!
www.duplantinia.blogspot.com
pfff, this mechanism has already been done a few times to much.
It's been done so many times. Até una mudita no le gusta de esto.
i agree. euro rscg in argentina should overhaul their creative department. guys are running out of fresh ideas...
i agree. euro rscg in argentina should overhaul their creative department. guys are running out of fresh ideas...
cut and paste : Audi
dynamite
BUENA PABLITO
:$ist no a ad is de ad
this Euro office is one hot shop i must say!!! since the past week or so they've been posting some fab work worth complimenting...gr8 going guys!
geniooooooooooooooooooooooo
magníficoooooooooo
brillanteeeeeeeeeeeee
(y levanto los hombros)
Done before. Almost 10 years ago.
Actually I don't remember to have seen it, but it reminded me of that Audi Quattro ad of '5.2 seconds' from AlmapBBDO. C'mon, coincidences happen, I think that we all have ads on the drawer that we promise ourselves to finish some day and then... Bam, you see your idea done in an annuary or in this site.
CW: Hey, we've got this supercool idea about how fast the car is that it drives away while you just blink once.
CD: Yeah, but the client asked for a print ad and it would only work in TV. And not very good at that.
AD: Let's do it like a comics thing and maybe we can submit it into an awards show, too!
... if they just didn't...
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CD: hey let's give that silly andrej a shot at making an ad
CW: but he's a talentless hack who can't even come up with decent comments for other creatives.
CD: fuck it. let's get drunk and complain about the world.
Some car has done it already using lightning. The layout shows the car passing by before the lightning strikes. I don't remember the brand name, but this concept already exists.
Volkswagen (Touareg) out of Arnold.
It seems like the eye s owner is realy tired and bored....
doesn t work for me,
looks like reeeeeeeeeeeaaaaaaaalllllllllllyyyyyyyyyy ssssslllloooooooooooooowwwwwwwwwwwwwwwwwwwwwww
TOO LITERAL. How too many people can admire it???
Jaggy, MICA Ahmedabad
TOO [edited by admin for foul language] LITERAL. MUST HAVE BEEN WRITTEN BY PLANNERS AND AEs
Agree.
Blessilda,
the only thing you should agree with is that you [edited by admin for foul language] at this.
poor art direction old idea
www.therarebulldog.org
es el mejor aviso que he visto en los ultimos dos segundos!!!
Brilliant
Great Idea
Idea wasnt new at all...!!
Could have leveraged the execution to make it stun!
amazing
good morning good ads
Boring, sorry. And is already done before.
But i agree, the other works posted by Euro Arg
Banco and Peugeot are great...
I realize we live in a post-modernist society where "everything has been done"....but can we please chose another visual metaphor for speed to over do?
not too great.. but not bad either.
I had this thought about 5 yrs ago.
ideas....30 minutes nahi toh free.
too literal... also looks like an eye ad at first glance...
This ad sucks. It's a tv spot done in print. A really, really, bad, boring, lifeless tv spot done in print. And it's a single. Which should be your first tip-off that it sucks.
A mi me gusta. Basta de pelotudos que bardean al pedo o de estupidos que dicen que se les ocurrio hace 5 años y nunca la hicieron.
Buen laburo chicos. Saludos