Peugeot 207SW-Outdoor: Road

Peugeot 207SW-Outdoor: Road

Malicious roads don't frighten it.

Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Art Director: Schoettl Marie-Eve
Illustrator: Parx
Copywriter: Badate Laurence

Your rating: None Average: 3.4 (19 votes)

Comments

nC's picture
Submitted by nC on Wed, 2008-02-27 04:06.

nC
Like a film promotion ad.
but I can get the idea easily.

sonucoues2002's picture
Submitted by sonucoues2002 on Wed, 2008-02-27 04:06.

gud artwork but if we c the alloy wheel thn only we know tht the car in motion other wise its giving me the feeling of still
but if they show tht car riding over the road monster thn it will look good

EGGO's picture
Submitted by EGGO on Wed, 2008-02-27 04:21.

Good art.

That's all.

Submitted by 73dpi on Wed, 2008-02-27 05:03.

Totally agree.

everartz's picture
Submitted by everartz on Wed, 2008-02-27 04:28.

i dont like the headline that much... visually...awesome!
--
Everartz

Submitted by Wordnerd on Wed, 2008-02-27 05:07.

hm is it just me, or does it actually seem to be frightened..?

Submitted by Hiten86 on Wed, 2008-02-27 05:11.

I agree with word nerd. . .
something with the positioning of the car . .the hood tilted downward . . makes it look intimidated. . !

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

Submitted by JAGGY on Wed, 2008-02-27 06:31.

No Wordnerd, you are not alone.

Submitted by kgeiger on Wed, 2008-02-27 06:53.

I'm scared of the car.

Submitted by Ariatán on Wed, 2008-02-27 09:32.

Very good production

Advertising Pawn's picture
Submitted by Advertising Pawn on Wed, 2008-02-27 11:40.

Really like it. Very eye-catching production, but even if the visual treatment is different; if feels very similar to the "I'm gonna get you, said the road" TV spot from BMW: http://youtube.com/watch?v=s4lRoGmD1AY

Join the advertising orgy: http://advertisingpawn.com

Submitted by BoniS on Wed, 2008-02-27 12:19.

Is that The Rockbiter from The Never Ending Story?

*If you're not satisfied, you can always beat it.

Pauflies's picture
Submitted by Pauflies on Fri, 2008-02-29 07:03.

Yes!!! I thought the same!!!!

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Submitted by Sharp on Wed, 2008-02-27 14:28.

Thats exactly what i thought of.

Submitted by troika02 on Sun, 2008-03-16 09:12.

these guys have been watching too much fantasy movies. good for you