Peugeot 207 SW Compact: Underground parking garage

Standard parking assistance control.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo, Fernando Arrossi
Art Director: Pablo Carrera
Copywriter: Rodrigo Raices
Producer: Zoom Desarrollos Digitales
Retoucher: Adrián Anarella
Photographer: Martín Kohler

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23 comments

luispiter's picture
luispiter
2756 pencils

really bad ... after watching VW have not seen anything better

mrckais's picture
mrckais
415 pencils

also the layout is the same as VW ad's. and the photoshop is really poor

mrckais

Blashyrkh's picture
Blashyrkh
32701 pencils

OMG he nailed him

Guest's picture
Guest

Great work!!!!!!! and good art direction. Nice guys!

Guest's picture
Guest

Nice ad, i like it

Guest's picture
Guest

Again, nice photo. Idea simply but it works.

Guest's picture
Guest

Great!!!!

Guest's picture
Guest

A brilliant return for a difficult product!

Guest's picture
Guest

Good Work!!! congrats guys!

Hibon's picture
Hibon
3731 pencils

Bad work, Euro RSCG should doo better.

Simple ideas are the best !

J Designer's picture
J Designer
2420 pencils

This just looks scary, not helpful.

pez's picture
pez
1723 pencils

4 creative directors for this execution?

Constanza's picture
Constanza
14 pencils

Muy buena campaña, inteligente. Pulgar arriba.
Sabés.

Guest's picture
Guest

Hello, Pablo. First time in Adsoftheworld, right? Congrats;)

Guest's picture
Guest

Brilliant! Great work of art.

CrackerJackWorks's picture
CrackerJackWorks
10739 pencils

Excellent, right down to the faint reflection of the tail lights.

Dadaism's picture
Dadaism
161 pencils

I dun like the spam from all the Guest.......

This look creepy! Love the other 2!

jsptrck404's picture
jsptrck404
437 pencils

Agreed Dadaism...... what a low class move for star ratings that don't really mean anything. Wonder how many of the "guests" are from Argentina? Ivan, think you have some "guests" doing some ballot stuffing with your unofficial star ratings for some reason or another. But why? Kinda Sad.

| think small |

the_lizard_king's picture
the_lizard_king
1259 pencils

Good!

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice idea

Inesita's picture
Inesita
65 pencils

Uhm, no. All I can think of when I see this is a dead body. Well, a part of that. Ew.

tatoBA's picture
tatoBA
43 pencils

i agree, the retouching on this one is not good enough...i still like the idea

makelogobigger's picture
makelogobigger
417 pencils

nice idea... the way they did could have better... looks very photoshopped.... but good try then again.

STFU and Make the Logo BIGGER!

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