Peugeot 207 SW: 1

207 SW
1300 km with a single tank.

Creatives: Hasan Görkem Çiftçi, Sinan Bengier, Aliye Rona, Rauf Tamer
Published: October 2011

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9 comments

Baelin's picture
Baelin
277 pencils

Art direction is faulty. Takes a lot of effort to get the idea that F is full and E is empty.

deep_tracy's picture
deep_tracy
588 pencils

Thank you. I didn't get it until I read your comment.

Shawali's picture
Shawali
8393 pencils

Are you guy serious?!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

deep_tracy's picture
deep_tracy
588 pencils

Yes. And I drive and work in advertising.

corporal_hicks's picture
corporal_hicks
365 pencils

Yeah my first thought was Fuel Efficiency..
Hard to get it, art direction could be improved for a clearer message..

karmacoin's picture
karmacoin
688 pencils

i get it but seems boring...

Chris Inton's picture
Chris Inton
29 pencils

They could've just shown the fuel gauge.

merve0703's picture
merve0703
3 pencils

THIS IS TO INFORM YOU THAT WE AS PEUGEOT TURKEY DO NOT WORK WITH THIS AGENCY AND THIS AD HAS BEEN SENT TO YOU WITHOUT CONSULTING TO US AND WITHOUT OUR CONSENT. USAGE OF THE OLD LOGO AS WELL AS UNPROVEN CLAIM SHOWN ON THE AD IS DAMAGING TO OUR BRAND IMAGE IN TOTAL AND HENCE NEEDS TO BE REMOVED FROM THE SITE IMMEDIATELY.

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