Peugeot 207 RC: Pigeon
Advertising Agency: Euro RSCG Santiago, Chile
Creative Director / Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva
Executive Creative Director: Juan Ignacio Baraona
Published: March 2008
29 comments
I love the copy in this campaign.
Yeah, me too. It really makes the concept work.
Here's a headline: 'the fastest traction possible'. One simple line and the ads are understandable. Was it really so difficult to put that in?
naa, change the "207 RC" and logo, replace with "Royal Society for the Prevention of Cruelty to Animal" sound sweet?
"the fastest traction possible"????
go back to school boy...
actually, don't bother with school. the world needs ditch diggers too!
| think small |
That headline was just an example. What I meant is that the creatives could have made the ad much clearer by putting in a headline about acceleration. It's a pity that they didn't do that cause I think the idea is really cool. But dude, if you're here to give mindless comments on people who just want to give constructive criticism, you're not the only one. Maybe you should try to say something original ;-)
fair enough. but i think, as do a lot of other posters, that it is clear. you want constructive criticism, then why spell it out with that line and close the loop, or complete the logic if you will, for the consumer? you're supposed to let the consumer do that. adschool 101. how's that for constructive criticism?
but to be honest, nobody on here owes you or me or the creators of the work on here 'constructive criticism.' this isn't portfolio school. this stuff isn't posted for feedback. feedback is pointless – this stuff already ran. this work is up here as a tool and to foster discussion.
and there's nothing original left to be said. hootenpoopenanny. guess i was wrong.
| think small |
I already beat your ass at school bitch.
ahora come mi polvo y calla.
hey your yourdaddy...GET YOUR BLACK ASS BACK TO SCHOOL, bitch.
Very, very good!
-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/
k, let me get this clear, the peugeot has stopped on the top of a building? what the hell????? this entire campaign is absurd!
so is your comment.
| think small |
mmmm... reevaluate your IQ...
its all about quick reaction like a scared cat, pidgeon or hare...come on...so simple...so good...so new....i LUUUUUUV IT
beautyful art, brilliant idea
thanks
just a fact:
did you know that pigeons sleep on their own shit?
cool ad!!
That guy crazydave is an idiot.clearly no idea!!!
ok the car is so fast and (or) SILENT so you can approach to this animals... i think that is the idea...you can surprise the mother nature .. please excuse my bad very very bad English...
sorry. try again. it has nothing to do with your english.
| think small |
try looking up : metaphor.
and then think about this ad as a metaphor.
a metaphor for acceleration.
the rate at which that bird is going to take off is a metaphor for the car's acceleration.
and if this doesn't help, and you still don't get it, give up.
| think small |
ok ok!!! is reaction!!
Me? Oh, I'm just here for these 'creative' comments.
Pahahahahahahaaa!
>>>> That's not an ad. THIS is an ad.
For the copy i wouldve just given half a FACT, a stat.
0-60 in (visual here)
Let the visual finish the story, let the audience close the loop.
Great ad. But couldve been really great.
Guys I know this concept quenches your thirst as specialists. But at the end of the day the ad should SELL to the average audience. So a tiny line that gives guiding hint wouldn’t have been a sin. You see that even some of “us” were misled!
Something with clue like what 'scarfinati' said would align the concept to sell well.
I like it very much.
Ready... set... PAAAAAARP! That po' wittle bird is weally gonna just drop dead... Really cool ad!
very good!!!
I dont like it
...
rebranding for Peugeot
http://brandingbook.blogspot.com/
Regards,
Osama Nofal
I like the ad too, but the only thing I'd like to point out is that birds like this pigeon (instead of owls or, obviously, mammals) have monocular vision which lets them see two narrow sectors: the one right in front of them and the other right behind 'em). Hence the bird is aware of the presence of the horn, but who among the target audience actually cares? :D