Peugeot 207 RC: Pigeon

Advertising Agency: Euro RSCG Santiago, Chile
Creative Director / Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva
Executive Creative Director: Juan Ignacio Baraona
Published: March 2008

29 comments

adgoddess's picture
adgoddess
369 pencils

I love the copy in this campaign.

kgeiger's picture
kgeiger
7230 pencils

Yeah, me too. It really makes the concept work.

robinstam's picture
robinstam
215 pencils

Here's a headline: 'the fastest traction possible'. One simple line and the ads are understandable. Was it really so difficult to put that in?

adsthinker's picture
adsthinker
119 pencils

naa, change the "207 RC" and logo, replace with "Royal Society for the Prevention of Cruelty to Animal" sound sweet?

CHAQUETERO 2.0's picture
CHAQUETERO 2.0
25 pencils

"the fastest traction possible"????

go back to school boy...

jsptrck404's picture
jsptrck404
437 pencils

actually, don't bother with school. the world needs ditch diggers too!

| think small |

robinstam's picture
robinstam
215 pencils

That headline was just an example. What I meant is that the creatives could have made the ad much clearer by putting in a headline about acceleration. It's a pity that they didn't do that cause I think the idea is really cool. But dude, if you're here to give mindless comments on people who just want to give constructive criticism, you're not the only one. Maybe you should try to say something original ;-)

jsptrck404's picture
jsptrck404
437 pencils

fair enough. but i think, as do a lot of other posters, that it is clear. you want constructive criticism, then why spell it out with that line and close the loop, or complete the logic if you will, for the consumer? you're supposed to let the consumer do that. adschool 101. how's that for constructive criticism?

but to be honest, nobody on here owes you or me or the creators of the work on here 'constructive criticism.' this isn't portfolio school. this stuff isn't posted for feedback. feedback is pointless – this stuff already ran. this work is up here as a tool and to foster discussion.

and there's nothing original left to be said. hootenpoopenanny. guess i was wrong.

| think small |

yourdaddy's picture
yourdaddy
26 pencils

I already beat your ass at school bitch.

ahora come mi polvo y calla.

CHAQUETERO 2.0's picture
CHAQUETERO 2.0
25 pencils

hey your yourdaddy...GET YOUR BLACK ASS BACK TO SCHOOL, bitch.

FlyingDogs's picture
FlyingDogs
968 pencils

Very, very good!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

crazydave's picture
crazydave
114 pencils

k, let me get this clear, the peugeot has stopped on the top of a building? what the hell????? this entire campaign is absurd!

jsptrck404's picture
jsptrck404
437 pencils

so is your comment.

| think small |

valhallenx's picture
valhallenx
92 pencils

mmmm... reevaluate your IQ...

yourdaddy's picture
yourdaddy
26 pencils

its all about quick reaction like a scared cat, pidgeon or hare...come on...so simple...so good...so new....i LUUUUUUV IT

beautyful art, brilliant idea

chen115chen's picture
chen115chen
164 pencils

thanks

CHAQUETERO 2.0's picture
CHAQUETERO 2.0
25 pencils

just a fact:

did you know that pigeons sleep on their own shit?

cool ad!!

j4son's picture
j4son
266 pencils

That guy crazydave is an idiot.clearly no idea!!!

kergu's picture
kergu
6795 pencils

ok the car is so fast and (or) SILENT so you can approach to this animals... i think that is the idea...you can surprise the mother nature .. please excuse my bad very very bad English...

jsptrck404's picture
jsptrck404
437 pencils

sorry. try again. it has nothing to do with your english.

| think small |

jsptrck404's picture
jsptrck404
437 pencils

try looking up : metaphor.

and then think about this ad as a metaphor.

a metaphor for acceleration.

the rate at which that bird is going to take off is a metaphor for the car's acceleration.

and if this doesn't help, and you still don't get it, give up.

| think small |

kergu's picture
kergu
6795 pencils

ok ok!!! is reaction!!

Rog's picture
Rog
6092 pencils

Me? Oh, I'm just here for these 'creative' comments.
Pahahahahahahaaa!

>>>> That's not an ad. THIS is an ad.

scarfinati's picture
scarfinati
837 pencils

For the copy i wouldve just given half a FACT, a stat.

0-60 in (visual here)

Let the visual finish the story, let the audience close the loop.

Great ad. But couldve been really great.

LeeMoh's picture
LeeMoh
424 pencils

Guys I know this concept quenches your thirst as specialists. But at the end of the day the ad should SELL to the average audience. So a tiny line that gives guiding hint wouldn’t have been a sin. You see that even some of “us” were misled!

Something with clue like what 'scarfinati' said would align the concept to sell well.

I like it very much.

CrossEyedSnake's picture
CrossEyedSnake
28 pencils

Ready... set... PAAAAAARP! That po' wittle bird is weally gonna just drop dead... Really cool ad!

willy wonka's picture
willy wonka
137 pencils

very good!!!

Osama Nofal's picture
Osama Nofal
209 pencils

I dont like it

...
rebranding for Peugeot
http://brandingbook.blogspot.com/

Trying a new habit

Guest's picture
Guest

I like the ad too, but the only thing I'd like to point out is that birds like this pigeon (instead of owls or, obviously, mammals) have monocular vision which lets them see two narrow sectors: the one right in front of them and the other right behind 'em). Hence the bird is aware of the presence of the horn, but who among the target audience actually cares? :D

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