Peugeot 207 RC: Cat

Advertising Agency: Euro RSCG Santiago, Chile
Creative Director / Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva
Executive Creative Director: Juan Ignacio Baraona
Published: March 2008

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39 comments

corporal_hicks's picture
corporal_hicks
365 pencils

Liked it, very well done.

alfredo's picture
alfredo
558 pencils

These ads are great. Love them.

comAd's picture
comAd
162 pencils

Beautiful mind.

Twinsen1201's picture
Twinsen1201
50 pencils

The best resource for acceleration I´ve seen.

Excelente.

yourdaddy's picture
yourdaddy
26 pencils

yeah me too...its perfect

esteb's picture
esteb
673 pencils

Simply great,

Saltinass's picture
Saltinass
48 pencils

Great ads!
Loved them.
Congrats.

Pogi5's picture
Pogi5
253 pencils

Yup these ads are fantastic. Visuals are great! Chi chi chi le le le viva chilean ads!

Vicomte's picture
Vicomte
287 pencils

Love it, love it, love it. Why french agencies can´t do that for french autos??!!

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I admit I'm totally unfamiliar with this car so perhaps this models' reputation for acceleration is already well established. But for these to work with the average consumer, the car needs to already have a reputation for get up and go. Otherwise I think these ads need some kind of copy line.

BrownSugar's picture
BrownSugar
104 pencils

why stop there? why not a breakout box with the car shot and a promotional sale price. Plus add the website and a 1800 number to call for enquiries.

The point for this ad is the acceleration, and how mesmerising the car is. regardless if you've even heard of it before. you get it. at least most of us did.

yourdaddy's picture
yourdaddy
26 pencils

best idea for quick reaction ever...congratulations

scarfinati's picture
scarfinati
830 pencils

thats how you SHOW the benefit

johnston's picture
johnston
144 pencils

Love it. Not familiar with the car, so it took me a second. But once I got it, I GOT it.

FlyingDogs's picture
FlyingDogs
968 pencils

Woah! Love this one!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

crazydave's picture
crazydave
114 pencils

i don't get this at all. Are you saying the car has stopped inside the living room? what the hell is going on??? one of the most confusing ads i've ever seen on here. bad.

crazydave's picture
crazydave
114 pencils

okay i know what you're trying to get at. but it's so confusing. no one will ever get the fact that these animals are still looking at the car and the driver has managed to get right next to them without them noticing. it's such a far gap. sorry. i get ads and this one is confusing.

BrownSugar's picture
BrownSugar
104 pencils

That is so Sad

Fabian Kirner's picture
Fabian Kirner
270 pencils

Yes it is! Oh my god!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It reminds me of that funny Honda Fit tv spot from a little while ago with the line "Cat-like reflexes."
A simple "0-60" acceleration line and the consumers would appreciate and get this ad even quicker.

scarfinati's picture
scarfinati
830 pencils

“but it's so confusing. no one will ever get the fact that these animals are still looking at the car.”

Has nothing to do with them looking at the car. Whoever said that is wrong. Its all about “giddy-upidness” A balloon pops and the rabbit is off. 0-60 hops per second if you will

ivan's picture
ivan

Yes, that's how i understood it as well. If you ever seen a car rushing away, you know what this ad is about.

Ivan Raszl, admin of AotW

Fabian Kirner's picture
Fabian Kirner
270 pencils

Cannes 2008!

yourdaddy's picture
yourdaddy
26 pencils

NO ANIMAL IS LOOKING NOTHING...ITS ALL ABOUT REACTION! like from 0 to 100 in 7 seconds

CHAQUETERO 2.0's picture
CHAQUETERO 2.0
25 pencils

I like the animals, animals are so cute!!!
go guys, nice ad!!!

valhallenx's picture
valhallenx
92 pencils

chaquetero, get your black ass outahere!

yourdaddy's picture
yourdaddy
26 pencils

got lots of sense if you understand the idea...its all about quick reaction like a scared cat, pidgeon or hare...come on...so simple...so good...so new....i LUUUUUUV IT

brilliant art and idea

Temple's picture
Temple
9859 pencils

Who are you kidding? Since when is a Peugeot 207 famous for its acceleration? I can name a few reasons for a 207 being famous:
* Famous for breaking down with no obvious reason
* Famous for worst after sales service
But famous for its acceleration? Oh, Porsche are already shitting their pants. And what with everybody here understanding the ad, as if they all owned a FTL 207?

BrownSugar's picture
BrownSugar
104 pencils

Someone needs a hug

Diego Jarrin's picture
Diego Jarrin
57 pencils

nice nice nice

Rog's picture
Rog
6094 pencils

BAM!

>>>> That's not an ad. THIS is an ad.

BrownSugar's picture
BrownSugar
104 pencils

Boom!

misterwiebe's picture
misterwiebe
50 pencils

Unfortunately this idea has already been done years ago by Volkswagen as a TV commercial.

http://www.youtube.com/watch?v=IJC-HiMnp8E

amsterdam73's picture
amsterdam73
374 pencils

not exactly the same. The VW commercial says 'eager', these ads say 'rapid reaction'.
BTW, I would have liked the ads to have some sort of line explaining that. I didn't understand right away (perhaps because I don't have the 207 RC in my head as a fast car that reacts instantly)

Fabian Kirner's picture
Fabian Kirner
270 pencils

What the hell are you talking about. That´s a totally different idea!

Wordnerd's picture
Wordnerd
6662 pencils

Say whaaat? that is redicolous and has nothing, absolutely NOTHING to do with these ads

yourdaddy's picture
yourdaddy
26 pencils

...theese GREAT ads!

adrianapr's picture
adrianapr
1238 pencils

veeeeeeery good.
original, fresh, smart, tells you a story... a funny one!
kudos

Neville Jackson's picture
Neville Jackson
4 pencils

There are at least 4 instances of a famous three letter word in the water, all running diagonally parallel to each other.

And there's another in the cat.

This is genius.

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