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Peugeot 207 RC: Cat
Advertising Agency: Euro RSCG Santiago, Chile
Creative Director / Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva
Executive Creative Director: Juan Ignacio Baraona
Published: March 2008
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Comments
Liked it, very well done.
These ads are great. Love them.
Beautiful mind.
The best resource for acceleration I´ve seen.
Excelente.
yeah me too...its perfect
Simply great,
Great ads!
Loved them.
Congrats.
Yup these ads are fantastic. Visuals are great! Chi chi chi le le le viva chilean ads!
Love it, love it, love it. Why french agencies can´t do that for french autos??!!
I admit I'm totally unfamiliar with this car so perhaps this models' reputation for acceleration is already well established. But for these to work with the average consumer, the car needs to already have a reputation for get up and go. Otherwise I think these ads need some kind of copy line.
why stop there? why not a breakout box with the car shot and a promotional sale price. Plus add the website and a 1800 number to call for enquiries.
The point for this ad is the acceleration, and how mesmerising the car is. regardless if you've even heard of it before. you get it. at least most of us did.
best idea for quick reaction ever...congratulations
thats how you SHOW the benefit
Love it. Not familiar with the car, so it took me a second. But once I got it, I GOT it.
Woah! Love this one!
-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/
i don't get this at all. Are you saying the car has stopped inside the living room? what the hell is going on??? one of the most confusing ads i've ever seen on here. bad.
okay i know what you're trying to get at. but it's so confusing. no one will ever get the fact that these animals are still looking at the car and the driver has managed to get right next to them without them noticing. it's such a far gap. sorry. i get ads and this one is confusing.
That is so Sad
Yes it is! Oh my god!
It reminds me of that funny Honda Fit tv spot from a little while ago with the line "Cat-like reflexes."
A simple "0-60" acceleration line and the consumers would appreciate and get this ad even quicker.
“but it's so confusing. no one will ever get the fact that these animals are still looking at the car.”
Has nothing to do with them looking at the car. Whoever said that is wrong. Its all about “giddy-upidness” A balloon pops and the rabbit is off. 0-60 hops per second if you will
Yes, that's how i understood it as well. If you ever seen a car rushing away, you know what this ad is about.
Cannes 2008!
NO ANIMAL IS LOOKING NOTHING...ITS ALL ABOUT REACTION! like from 0 to 100 in 7 seconds
I like the animals, animals are so cute!!!
go guys, nice ad!!!
chaquetero, get your black ass outahere!
got lots of sense if you understand the idea...its all about quick reaction like a scared cat, pidgeon or hare...come on...so simple...so good...so new....i LUUUUUUV IT
brilliant art and idea
Who are you kidding? Since when is a Peugeot 207 famous for its acceleration? I can name a few reasons for a 207 being famous:
* Famous for breaking down with no obvious reason
* Famous for worst after sales service
But famous for its acceleration? Oh, Porsche are already shitting their pants. And what with everybody here understanding the ad, as if they all owned a FTL 207?
Someone needs a hug
nice nice nice
BAM! >>>> That's not an ad. THIS is an ad.
Boom!
nice but not great
your work is your identity.
http://harshikcreations.blogspot.com/
Unfortunately this idea has already been done years ago by Volkswagen as a TV commercial.
http://www.youtube.com/watch?v=IJC-HiMnp8E
not exactly the same. The VW commercial says 'eager', these ads say 'rapid reaction'.
BTW, I would have liked the ads to have some sort of line explaining that. I didn't understand right away (perhaps because I don't have the 207 RC in my head as a fast car that reacts instantly)
What the hell are you talking about. That´s a totally different idea!
Say whaaat? that is redicolous and has nothing, absolutely NOTHING to do with these ads
...theese GREAT ads!
veeeeeeery good.
original, fresh, smart, tells you a story... a funny one!
kudos