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1688km

Published/Aired: 
May 2016
829
Description: 

Print advertisment created by Saatchi & Saatchi, South Africa for Peugeot, within the category: Automotive.

We ran out of land before we ran out of fuel. Coast to coast. 1688km. One tank.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Director: Jade Manning
Copywriter: Jeff Harvey
Photographers: Jade Manning
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Other additional credits: Sagren Reddy

Comments (22)

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Highest Rated

Guest's picture
Guest

But why is the outdoor ad in a forest? Who the heck is going to see it? It looks like it's there for the 'presentation board' for the award shows.

derya's picture
derya
Activity Score 302

lovely!

Guest's picture
Guest

Simple and smart. Good thinking.

BecauseISaidSo's picture
BecauseISaidSo
Activity Score 26

I love it - so original. Good work!

Guest's picture
Guest

sti cazzi

Guest's picture
Guest

really, i like a lot. its simple and the copy tells smart whats going on. but one question: why is there a airport-sign?

Olafski001's picture
Olafski001
Activity Score 1193

great line!

bottleHeD's picture
bottleHeD
Activity Score 90

Nice ad, as long as they haven't repeated any signboards.. (i'm not gonna check, lol)

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Nice.

Tonits's picture
Tonits
Activity Score 349

Muy bien.

TRICKY's picture
TRICKY
Activity Score 3954

lovely to the point

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

nice use of the http://www.manysame.com project.

cebado's picture
cebado
Activity Score 256

thumbs up!

john ler's picture
john ler
Activity Score 667

genius !

premc's picture
premc
Activity Score 917

very nice
7/10

radical

blackstar7's picture
blackstar7
Activity Score 75

great concept

Zeus's picture
Zeus
Activity Score 906

nice copy!!

theanc's picture
theanc
Activity Score 2783

This kind of art directions is becoming really overdone. But man, the copy is so bold. Nice line there.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

mitchelle2child's picture
mitchelle2child
Activity Score 87

Well Said

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

TOO MUCH, overdone

Guest's picture
Guest

Yea nice ad for all those hundreds of people lost in the forest. Errrr? Would love to hear the media strategy on this?

Guest's picture
Guest

Maybe it's an ad for Orcs & Elves?

Guest's picture
Guest

But why is the outdoor ad in a forest? Who the heck is going to see it? It looks like it's there for the 'presentation board' for the award shows.

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