Petrobras: Whales

One life depends on another. Petrobras marine biodiversity Pprogram.

Advertising Agency: F/Nazca Saatchi & Saatchi, Rio de Janeiro, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Alessandra Sadock
Copywriter: Rafael Genu
Photographer: Platinum
Published: January 2010

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7 comments

xcreativity's picture
xcreativity
2374 pencils

worst ad of the series in my opinion

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Alexandre Brito
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CopyRight's picture
CopyRight
715 pencils

best one of them

Phil Lestino's picture
Phil Lestino
1682 pencils

It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.

Phil Lestino's picture
Phil Lestino
1682 pencils

It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.

monsieurange's picture
monsieurange
520 pencils

This campaign is boring. Not emotive.

Imagepro's picture
Imagepro
112 pencils

It would be great to swap out the whales with hungry sharks!

Dzsoi's picture
Dzsoi
5364 pencils

I see no dependence on the visual.

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