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Whales

Published/Aired: 
January 2010
Description: 

One life depends on another. Petrobras marine biodiversity Pprogram.

Advertising Agency: F/Nazca Saatchi & Saatchi, Rio de Janeiro, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Alessandra Sadock
Copywriter: Rafael Genu
Photographer: Platinum

Comments (7)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8238

I see no dependence on the visual.

xcreativity's picture
xcreativity
Activity Score 2374

worst ad of the series in my opinion

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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CopyRight's picture
CopyRight
Activity Score 713

best one of them

Phil Lestino's picture
Phil Lestino
Activity Score 1684

It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.

monsieurange's picture
monsieurange
Activity Score 520

This campaign is boring. Not emotive.

Imagepro's picture
Imagepro
Activity Score 112

It would be great to swap out the whales with hungry sharks!

Dzsoi's picture
Dzsoi
Activity Score 8238

I see no dependence on the visual.

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