Petrobras: Whales
One life depends on another. Petrobras marine biodiversity Pprogram.
Advertising Agency: F/Nazca Saatchi & Saatchi, Rio de Janeiro, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Alessandra Sadock
Copywriter: Rafael Genu
Photographer: Platinum
Published: January 2010


7 Comments
worst ad of the series in my opinion
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Alexandre Brito
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best one of them
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It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.
It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.
This campaign is boring. Not emotive.
It would be great to swap out the whales with hungry sharks!
I see no dependence on the visual.