Petrobras: Road

There's a Brazilian tradition of releasing fire balloons during the months of June and July. But this practice is a crime and can cause fires and deaths.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Directors: Adriano Benevides, Fernando Maciel
Copywriters: Paula Campos, Flavio Medeiros
Illustrator: Nuts Locomotyva
Published: July 2012

Forward

Facebook Like

Google Plus One

9 comments

11498 pencils

morseSaturday, July 21, 2012 - 00:41

Very nice art direction, simple and clear message with some humor. Can you ask more?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

15818 pencils

kleenexSaturday, July 21, 2012 - 11:50

I do not like the copy at all.

675 pencils

hmaffiaSaturday, July 21, 2012 - 01:05

Meh...

http://heliomaffia.com.br

264 pencils

DilipRevarSaturday, July 21, 2012 - 01:17

264 pencils

DilipRevarSaturday, July 21, 2012 - 02:09

Also reminds me of this..
http://adsoftheworld.com/media/print/snaptax_ca_gas

12 pencils

KnownwareSaturday, July 21, 2012 - 15:39

I really like this!

1495 pencils

bate_palmasMonday, July 23, 2012 - 04:19

Having spent some time in Brazil I understand this immediately and yes it is true.

But it's just not that exciting a concept. Sorry.

196 pencils

billbernbachWednesday, July 25, 2012 - 10:53

this ad for a oil company ?????
Works better if the client were a Fire department.

1822 pencils

jackblackFriday, July 27, 2012 - 04:29

wow. Really? I mean really?

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.