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Published/Aired: 
July 2012
Description: 

There's a Brazilian tradition of releasing fire balloons during the months of June and July. But this practice is a crime and can cause fires and deaths.

Comments (9)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

wow. Really? I mean really?

morse's picture
morse
Activity Score 17364

Very nice art direction, simple and clear message with some humor. Can you ask more?

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kleenex's picture
kleenex
Activity Score 43473

I do not like the copy at all.

hmaffia's picture
hmaffia
Activity Score 746

Meh...

DilipRevar's picture
DilipRevar
Activity Score 264
Knownware's picture
Knownware
Activity Score 12

I really like this!

bate_palmas's picture
bate_palmas
Activity Score 1479

Having spent some time in Brazil I understand this immediately and yes it is true.

But it's just not that exciting a concept. Sorry.

billbernbach's picture
billbernbach
Activity Score 242

this ad for a oil company ?????
Works better if the client were a Fire department.

jackblack's picture
jackblack
Activity Score 2350

wow. Really? I mean really?

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