Petrobras: Road

There's a Brazilian tradition of releasing fire balloons during the months of June and July. But this practice is a crime and can cause fires and deaths.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Directors: Adriano Benevides, Fernando Maciel
Copywriters: Paula Campos, Flavio Medeiros
Illustrator: Nuts Locomotyva
Published: July 2012

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9 comments

morse's picture
morse
15439 pencils

Very nice art direction, simple and clear message with some humor. Can you ask more?

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kleenex's picture
kleenex
26231 pencils

I do not like the copy at all.

hmaffia's picture
hmaffia
745 pencils

Meh...

DilipRevar's picture
DilipRevar
264 pencils
Knownware's picture
Knownware
12 pencils

I really like this!

bate_palmas's picture
bate_palmas
1479 pencils

Having spent some time in Brazil I understand this immediately and yes it is true.

But it's just not that exciting a concept. Sorry.

billbernbach's picture
billbernbach
242 pencils

this ad for a oil company ?????
Works better if the client were a Fire department.

jackblack's picture
jackblack
2230 pencils

wow. Really? I mean really?

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