There's a Brazilian tradition of releasing fire balloons during the months of June and July. But this practice is a crime and can cause fires and deaths.
Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Directors: Adriano Benevides, Fernando Maciel
Copywriters: Paula Campos, Flavio Medeiros
Illustrator: Nuts Locomotyva
Published: July 2012