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Helmet

Published/Aired: 
August 2010
21674
Description: 

Print advertisment created by Heads Propaganda, Brazil for Petrobras, within the category: Industrial, Agriculture.

The most valuable brand in Brazil.

Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Leo Rocha / Manipula
Photographer: Rafael Mósca / Manipula

Comments (20)

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Highest Rated

TommyO's picture
TommyO
Activity Score 1866

Stupid.

brookjohnston's picture
brookjohnston
Activity Score 296

Congrats on being a giant, rich, evil corporation. This is silly.

bricard's picture
bricard
Activity Score 189

I'll take the one on the left.

pez's picture
pez
Activity Score 1804

Isn't this the same agency that create the previous ad talking about the worst predators of the sea?...
advertising must be the only industry that let people say so contradictory ideas and messages, because PB must be one of the worst predators of the sea worldwide..

Hibon's picture
Hibon
Activity Score 3736

Nice idea for a "quick" print ad. (i have seen lots of boring ads for this kind of products) so ....well-thought-out !

Simple ideas are the best !

JLL's picture
JLL
Activity Score 390

I will wear the one on the right and take the money.

alejulimaty's picture
alejulimaty
Activity Score 842

the ego on petrobras...

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Phallic moulding detail on these.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

brookjohnston's picture
brookjohnston
Activity Score 296

In light of recent events, I can't possibly think of a better thing for an oil company to promote than their own net worth. Just brilliant.

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

Boring

Guest's picture
Guest

Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception but to do a brief analysis of the ad, and this, is a good ad, no extraordinary but a good one.

Luis Maram's picture
Luis Maram
Activity Score 252

Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception of the company but to do a brief analysis of the ad, and this is a good ad, no extraordinary but a good one.

TommyO's picture
TommyO
Activity Score 1866

Stupid.

Hiperion's picture
Hiperion
Activity Score 3138

yawn

Disco Munky's picture
Disco Munky
Activity Score 3890

I don't think I get the relevance of the helmets...do they just represent the rich company and then everyone else?

Doin' it for the points

Sushi lover's picture
Sushi lover
Activity Score 907

I think the idea has been done before but I don't remember what company was.
Besides it, I don't catch the message. And, what is 10,00? is it 10,000 or 1,000?

Dream needs to be big!

Boris Batkin's picture
Boris Batkin
Activity Score 40

Two hard hats. Very nice. Only kidding... Total shit!

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

Guest's picture
Guest

Works for investors and people in the industry.

dollypoppin's picture
dollypoppin
Activity Score 1423

Boring.

---------
"Nihil sub sole novum"

Jupiter's picture
Jupiter
Activity Score 547

it's another way of saying ' Look here!!! I'm rich!!!"

commenting just to gather more pencils:-)

Dzsoi's picture
Dzsoi
Activity Score 8508

Our company worths more than 10 dollars. Now that is a strong message!

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