Petrobras: Helmet

The most valuable brand in Brazil.

Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Leo Rocha / Manipula
Photographer: Rafael Mósca / Manipula
Published: August 2010

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20 comments

brookjohnston's picture
brookjohnston
296 pencils

Congrats on being a giant, rich, evil corporation. This is silly.

bricard's picture
bricard
189 pencils

I'll take the one on the left.

pez's picture
pez
1718 pencils

Isn't this the same agency that create the previous ad talking about the worst predators of the sea?...
advertising must be the only industry that let people say so contradictory ideas and messages, because PB must be one of the worst predators of the sea worldwide..

Hibon's picture
Hibon
3731 pencils

Nice idea for a "quick" print ad. (i have seen lots of boring ads for this kind of products) so ....well-thought-out !

Simple ideas are the best !

JLL's picture
JLL
257 pencils

I will wear the one on the right and take the money.

alejulimaty's picture
alejulimaty
838 pencils

the ego on petrobras...

Anonymous Author's picture
Anonymous Author
1541 pencils

Phallic moulding detail on these.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

brookjohnston's picture
brookjohnston
296 pencils

In light of recent events, I can't possibly think of a better thing for an oil company to promote than their own net worth. Just brilliant.

AmOgodzzz's picture
AmOgodzzz
826 pencils

Boring

Guest's picture
Guest

Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception but to do a brief analysis of the ad, and this, is a good ad, no extraordinary but a good one.

Luis Maram's picture
Luis Maram
252 pencils

Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception of the company but to do a brief analysis of the ad, and this is a good ad, no extraordinary but a good one.

TommyO's picture
TommyO
1866 pencils

Stupid.

Hiperion's picture
Hiperion
3138 pencils

yawn

Disco Munky's picture
Disco Munky
3900 pencils

I don't think I get the relevance of the helmets...do they just represent the rich company and then everyone else?

Doin' it for the points

Sushi lover's picture
Sushi lover
905 pencils

I think the idea has been done before but I don't remember what company was.
Besides it, I don't catch the message. And, what is 10,00? is it 10,000 or 1,000?

Dream needs to be big!

Boris Batkin's picture
Boris Batkin
40 pencils

Two hard hats. Very nice. Only kidding... Total shit!

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

Guest's picture
Guest

Works for investors and people in the industry.

dollypoppin's picture
dollypoppin
1423 pencils

Boring.

---------
"Nihil sub sole novum"

Jupiter's picture
Jupiter
547 pencils

it's another way of saying ' Look here!!! I'm rich!!!"

commenting just to gather more pencils:-)

Dzsoi's picture
Dzsoi
5268 pencils

Our company worths more than 10 dollars. Now that is a strong message!

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