Petrobras: Helmet
The most valuable brand in Brazil.
Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Rafael Simi
Illustrator: Leo Rocha / Manipula
Photographer: Rafael Mósca / Manipula
Published: August 2010
20 comments
Congrats on being a giant, rich, evil corporation. This is silly.
I'll take the one on the left.
Isn't this the same agency that create the previous ad talking about the worst predators of the sea?...
advertising must be the only industry that let people say so contradictory ideas and messages, because PB must be one of the worst predators of the sea worldwide..
Nice idea for a "quick" print ad. (i have seen lots of boring ads for this kind of products) so ....well-thought-out !
Simple ideas are the best !
I will wear the one on the right and take the money.
the ego on petrobras...
Phallic moulding detail on these.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
In light of recent events, I can't possibly think of a better thing for an oil company to promote than their own net worth. Just brilliant.
Boring
Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception but to do a brief analysis of the ad, and this, is a good ad, no extraordinary but a good one.
Perhaps is ego, perhaps is evil but we are here not to comment about our personal perception of the company but to do a brief analysis of the ad, and this is a good ad, no extraordinary but a good one.
Luis Maram
http://blog.luismaram.com
Stupid.
That's me!
http://blog.tapuz.co.il/wranger
yawn
I don't think I get the relevance of the helmets...do they just represent the rich company and then everyone else?
Doin' it for the points
I think the idea has been done before but I don't remember what company was.
Besides it, I don't catch the message. And, what is 10,00? is it 10,000 or 1,000?
Dream needs to be big!
Two hard hats. Very nice. Only kidding... Total shit!
CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!
Works for investors and people in the industry.
Boring.
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"Nihil sub sole novum"
it's another way of saying ' Look here!!! I'm rich!!!"
commenting just to gather more pencils:-)
Our company worths more than 10 dollars. Now that is a strong message!