Petrobras: Forest
There's a Brazilian tradition of releasing fire balloons during the months of June and July. But this practice is a crime and can cause fires and deaths.
Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Directors: Adriano Benevides, Fernando Maciel
Copywriters: Paula Campos, Flavio Medeiros
Illustrator: Nuts Locomotyva
Published: July 2012


5 comments
Nice execution. Weak copy.
http://heliomaffia.com.br
Similar concept..
http://adsoftheworld.com/media/print/alka_seltzer_beware_of_the_evil_f...
http://adsoftheworld.com/media/print/alka_seltzer_beware_of_the_evil_f...
http://adsoftheworld.com/media/print/alka_seltzer_beware_of_the_evil_f...
Also reminds me of this..
http://adsoftheworld.com/media/print/snaptax_ca_gas
Nice execution. Good concept. Other product...
Jack
this ad for a oil company ?????
Works better if the client were a Fire department.