Petite Maman: Box

Give them a second chance.
Give your baby's old clothes to mums who need them.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative director: Steve O’Leary
Copywriter: Benjamin Sanial
Art director: Raphaël Halin
Account managers: Frédérik Volpert, Cécile Lejeune

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certaintly's picture
4060 pencils

give the clothes a second chance?
why a second chance?

and if it's give the mom's a second chance? then, again, why a second chance?

kleenex's picture
27802 pencils


salil.sharma's picture
2278 pencils

I like the Execution

kcd0226's picture
86 pencils

I agree, the execution is good. I think the basic idea is good but the copy doesn't do anything for these ads.

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