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Agency: 
Published/Aired: 
June 2013
Description: 

Print advertisment created by Publicis, France for Petite Maman, within the category: Public Interest, NGO.

Give them a second chance.
Give your baby's old clothes to mums who need them.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative director: Steve O’Leary
Copywriter: Benjamin Sanial
Art director: Raphaël Halin
Account managers: Frédérik Volpert, Cécile Lejeune

Comments (4)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46843

Crap..

certaintly's picture
certaintly
Activity Score 3994

give the clothes a second chance?
why a second chance?

and if it's give the mom's a second chance? then, again, why a second chance?

kleenex's picture
kleenex
Activity Score 46843

Crap..

salil.sharma's picture
salil.sharma
Activity Score 2428

I like the Execution

Designer Don't Do Different Things
They Do Things Differently

kcd0226's picture
kcd0226
Activity Score 90

I agree, the execution is good. I think the basic idea is good but the copy doesn't do anything for these ads.

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