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Josephine

Agency: 
Published/Aired: 
February 2009
Description: 

Print advertisment created by Euro RSCG, France for Petit Bateau, within the category: Fashion.

Advertising Agency: BETC EURO RSCG, Paris, France
Art Director: Florence Belisson
Copywriter: Véronique De Surmont
Art Buyer: Isabelle Mocq
Photographer: Benni Valsson
Retouching: Spark Link

Comments (8)

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Highest Rated

NatalieM's picture
NatalieM
Activity Score 1685

At first I thought they were supposed to be the same person, showing a brand lover as a child and then as an adult. Then I realized they are two different people. And the message became a lot weaker.

Guest's picture
Guest

??????????????
Plzzzzzz explain!!!

Guest's picture
Guest

it says "for always" -- shirt is ok for all ages

Guest's picture
Guest

ich verstehe das nicht :(

Dortaduke's picture
Dortaduke
Activity Score 3

is not very creative

NatalieM's picture
NatalieM
Activity Score 1685

At first I thought they were supposed to be the same person, showing a brand lover as a child and then as an adult. Then I realized they are two different people. And the message became a lot weaker.

Guest's picture
Guest

Petit Bateau is initally a kids brand. They are doing clothes for adults as well now. The whole pund is on the age, that is not in years but in months. It show that the adults are just big kids that will always wear this brand.

Guest's picture
Guest

aaaaah, the french. why translate to english when everybody else does? nono, we're french, we're so above that.

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