Petit Bateau: Forever, 2

Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Remi Babinet
Creative Director / Art Director: Florence Bellisson
DoP: Benni Valsson
Copywriter: Veronique de Surmont
Agency Producer: Florence Douaud

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7 comments

shahidali's picture
shahidali
4063 pencils

je ne comprends pas. soin d'une traduction ? ou une explication ?

shahid

CGilb09's picture
CGilb09
572 pencils

...Umm...what?

Tweet tweet: @ThisAbility

Guest's picture
Guest

you count babies ages with months.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice branding

V's picture
V
76 pencils

Actually in 1996, Karl Lagerfeld dressed his models on the catwalk with Petit Bateau T-shirts.
This buzz is what brought Petit-Bateau back to life after it started losing edge in the 70s.
The brand never launched an adult collection, but they added a few sizes to fit women

Guest's picture
Guest

Do they have to name the girl Eddie?

Just confuses things

hari.'s picture
hari.
375 pencils

Me 440 months. Don't like it.

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