PETA: Thoroughbred Horses, 1

People ignore the news on animal abuse. Thoroughbred horses start their career at the age of 2 and are retired by 10, after which, they are slaughtered. What if it happens to our children?

Advertising Agency: Miami Ad School, USA
Creative Director: Florian Weckert
Art Director: Bredon DuVall
Copywriter: Jimmy Adtani

January 2014


mcmulkinn's picture
82 pencils

No twist. Knew right about it was going to be about the horse.

Dzsoi's picture
7978 pencils

Maybe because you met with this ad on adsoftheworld with PETA in the header and not in a newspaper as an article?
In the second paragraph it's odd they call it a "female" instead of "girl", I guess it would be better.

jimmyadtani's picture
34 pencils

Thanks for pointing that out Dzsoi. I had to use female because it's not about the girl. Does that make sense now?

Dzsoi's picture
7978 pencils

You can call a female horse a "girl" if you want. Like saying to your horse: "good girl". But you can't call a lil girl "female".'s picture
18 pencils

love this campaign.

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