Ads of the World: Creative Advertising Archive & Community A Graphics.com site

Peta: Ethnicity

Peta: Ethnicity
Your rating: None Average: 8.5 (40 votes)

Be comfortable in your own skin, not theirs.

Advertising Agency: JWT Kuwait, Kuwait City
Executive Creative Director: Mazen Fayad
Art Director: John Thottan
Copywriter: Laila Algharabally
Published: October 2007

Comments

smilepig's picture 239 pencils

I luv it,but is it real work? I don't know they tried to save the cow??? like we'd not eat meat ,pork ???

ADie's picture 18 pencils

oh yeah - a dream of every "green peace guy" - to make people wear nature`s shoes )) quite funny though )

JTW926's picture 184 pencils

what so there is an ethnicity of 'black.' if they are really trying to be correct in this, shouldn't they find a better word....why don't they just put colors down...white, yellow, black, brown..... Not very 'ethical' now are we...

pauline115's picture 4 pencils

i don't think using the term "black" is racist or offensive:
http://en.wikipedia.org/wiki/Black_people
http://simple.wikipedia.org/wiki/African-American

you can't say african-american because you would be talking to american citizens who are black. and you can't say african because you would be talking to african people alone. the term "black" is politically correct and is used in the media.

kc_brock's picture 694 pencils

it's not that they used the word black. it's that they used caucasian to describe white.
& wtf is up w/ the wikipedia links. people know what black means. yeesh.

rd

pauline115's picture 4 pencils

how else would they describe caucasian? if they used "white," then hispanic would be red and asian would be yellow. caucasian is more general than white.

and seeing as how people from all around the world have access to this, i don't think that everyone knows that it's all right to use "black"

second_creator's picture 433 pencils

nice copy

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Dzsoi's picture 3562 pencils

No matter what words they use. None of them would be okay with everyone.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Partners

Be A Commerce Partner