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Elephant

Agency: 
Published/Aired: 
June 2014
Description: 

Print advertisment created by Lowe, Singapore for PETA, within the category: Public Interest, NGO.

When you buy, you become part of it.
Poaching is driven by demand. So the day you stop buying, they stop killing.

Advertising Agency: Lowe, Singapore
Group Account Director: Andrea Aranador
Copywriters: Mihir Dhairyawan, Joseph Cheong
Creative Directors / Art Directors: Andrew Ho, Sheng Jin Ang
Chief Creative Officer / Executive Creative Director: Dominic Stallard

Comments (9)

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Highest Rated

feysal's picture
feysal
Activity Score 2567

i like it.

groovy baby!

morse's picture
morse
Activity Score 17604

Wow, great campaign. Finally PETA is using a real professional agency.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Droidalicious's picture
Droidalicious

Elephant killing is brutal.

janaka illangarathne's picture
janaka illangarathne
Activity Score 247

great

wvwvwy's picture
wvwvwy
Activity Score 156

wow... awesome insight!

hello

Dzsoi's picture
Dzsoi
Activity Score 8440

See-say headline but does the job for sure.

JLL's picture
JLL
Activity Score 390

LOVE IT! Clever!

kleenex's picture
kleenex
Activity Score 46010

not bad.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Old insight.

feysal's picture
feysal
Activity Score 2567

i like it.

groovy baby!

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