PETA: Elephant

When you buy, you become part of it.
Poaching is driven by demand. So the day you stop buying, they stop killing.

Advertising Agency: Lowe, Singapore
Group Account Director: Andrea Aranador
Copywriters: Mihir Dhairyawan, Joseph Cheong
Creative Directors / Art Directors: Andrew Ho, Sheng Jin Ang
Chief Creative Officer / Executive Creative Director: Dominic Stallard

Published: 
June 2014

9 comments

morse's picture
morse
17008 pencils

Wow, great campaign. Finally PETA is using a real professional agency.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Droidalicious's picture
Droidalicious

Elephant killing is brutal.

janaka illangarathne's picture
janaka illangarathne
247 pencils

great

wvwvwy's picture
wvwvwy
156 pencils

wow... awesome insight!

hello

Dzsoi's picture
Dzsoi
7520 pencils

See-say headline but does the job for sure.

JLL's picture
JLL
384 pencils

LOVE IT! Clever!

kleenex's picture
kleenex
39595 pencils

not bad.

Ramat Ajala's picture
Ramat Ajala
767 pencils

Old insight.

feysal's picture
feysal
2561 pencils

i like it.

groovy baby!

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