PETA: Bear

When you buy, you become part of it.
Poaching is driven by demand. So the day you stop buying, they stop killing.

Advertising Agency: Lowe, Singapore
Group Account Director: Andrea Aranador
Copywriters: Mihir Dhairyawan, Joseph Cheong
Creative Directors / Art Directors: Andrew Ho, Sheng Jin Ang
Chief Creative Officer / Executive Creative Director: Dominic Stallard

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3 comments

damnson's picture
damnson
7366 pencils

Too literal for me.

An axe murderer of ads.

Marcao's picture
Marcao
2382 pencils

I feel the same way. Art direction is lovely though.

JLL's picture
JLL
288 pencils

Very good!

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