Perth Zoo: Giraffe

Springtime has come to the Zoo

Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Art Director: Rikki Burns
Copywriter: Josh Edge
Producer: Philipa Groom
Account manager: Sharon Chalwell
Production company: Cream Studios

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18 comments

Guest's picture
Guest

Looks like the front legs are crossing over. A bit weird.

morse's picture
morse
15028 pencils

I don't understand the idea here.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Great, it's amazing artwork.

Roger Keynes's picture
Roger Keynes
5497 pencils

Cutesy art. Cutesy idea.

Unless it's for GIRAFFE TAMPONS!!!!???

Noooo, it's not for giraffe tampons. :(

Will Think for Salary

spanish eyzzz's picture
spanish eyzzz
8 pencils

mmm ... is this giraffe pregnant ?????? ... what is the idea !! they get pregnant in summer or something ??

andyStock's picture
andyStock
666 pencils

That giraffe just looks wierd. And what is the message?

shahidali's picture
shahidali
4063 pencils

The giraffe is hopping and dancing cause spring has come. Not a world changing idea but pretty clear to me unless i'm wrong. Children should like the visual.

shahid

D.B.'s picture
D.B.
66 pencils

I thought it was pretty clear too, cute visuals to match that will appeal to the young ones.

http://adsoftheworld.com/media/tv/alcohol_think_again_spread

Guest's picture
Guest

a giraffe cant bend its legs like that. Just search on Google images under Giraffes drinking at water

HappyHour's picture
HappyHour
2386 pencils

that is one creepy looking giraffe. if i was a kid those crab legs would give me nightmares

AssassinX's picture
AssassinX
1329 pencils

I'd love to know why this one got such a high mark.

shaun1800's picture
shaun1800
291 pencils

@ guest, a giraffe can't bend its legs? Yeah see this is an ad...things are possible that aren't possible in real life. It's cute but not amazing.

Dzsoi's picture
Dzsoi
5268 pencils

I agree, not amazing but still cute. Art direction is weird, I mean, it's so empty on the right side.

esalash's picture
esalash
24 pencils

When a giraffe is happy because the Spring has come, she jumping like a kangaroo or a gazelle… even if she lives captive in the Perth zoo… Anyway, do you know what a creative license is?

andyStock's picture
andyStock
666 pencils

Yes, I know what a creative license is... it means people are free to create adverts as rubbish as this one.

mireia's picture
mireia
309 pencils

hahahaha made me laugh

Guest's picture
Guest

very good and creative and the idea is very clear to those who know nothing about creativity or anything related to it, keep up

Guest's picture
Guest

The poor animal looks like its missing its femur. I get the idea of it skipping around all happy in the spring time but the missing biology just ruins the effect. if your going to include animals in your work it pays to research and know the biology. The idea is mediocre but not terrible but the stubby legs missing bones just make it look amateurish.

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