Elephant Art - Van Gogh

Agency Network: 
July 2010

The elephants at Perth Zoo are artists. Using paintbrushes, their trunks and even their feet, Tricia and Permai create paintings as part of an enrichment program designed to keep them stimulated, healthy and happy. Funds raised from their artworks go towards Perth Zoo¹s Wildlife Conservation Action to help protect threatened species worldwide. To help raise awareness of their artwork and increase sales, The Brand Agency Perth created this campaign.

Print advertisment created by The Brand Agency, Australia for Perth Zoo, within the category: Recreation, Leisure.

Artwork by elephants.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Danielle Glenister
Copywriter: Mitch Mitchell
Retouching: Nicola Commons / Lightfarm Studios

Comments (14)

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mikeelrapido's picture
Activity Score 1929

This one looks sad....


Reality Check's picture
Reality Check
Activity Score 2539

You would be sad, too, if you cut off your own ear.

Adaddicted's picture
Activity Score 3435



Guest's picture

This is the best (Vincent van Gogh)

ek kanya's picture
ek kanya
Activity Score 814

loks liek a scam campaign. but nice.

am an advertising junkie | read my flog at

sirvan's picture
Activity Score 29860

Love the ideas. Simple and clever. But the execution is not very good.


"I love some things, and don't love some other things."

JamaisVu's picture
Activity Score 408

Yeah they are clever. But I'm not sure if the average zoo-goer knows about Van Gogh's ear or Dali's funny mustache. I know Dali, but I never cared what he looked like.
It's animal-loving people who are going to buy these paintings not art historians.

kubasagan's picture
Activity Score 113

"customer is not a moron, she's your wife" :)

senior interactive copy @ K2

AssassinX's picture
Activity Score 1329

Specially love this one.
Very clear and funny.

Guest's picture

i like :)

the_lizard_king's picture
Activity Score 1257

By the way its not funny. But i agree its a very nice concept. Its simple and well related. But as a few have mentioned the execution is average.

And then GOD said...
Let there be creativity!!!

ERROR404's picture
Activity Score 770

nice idea, but i dont think enough people get it.

Guest's picture

i was thinking the same thing. it's much clearer to the audience here, because there's a title of each piece to go along with it.

macluvin's picture
Activity Score 397

i was thinking the same thing. it's much clearer to the audience here, because there's a title of each piece to go along with it.