Perth Zoo: Elephant Art - Van Gogh

Artwork by elephants.

The elephants at Perth Zoo are artists. Using paintbrushes, their trunks and even their feet, Tricia and Permai create paintings as part of an enrichment program designed to keep them stimulated, healthy and happy. Funds raised from their artworks go towards Perth Zoo¹s Wildlife Conservation Action to help protect threatened species worldwide. To help raise awareness of their artwork and increase sales, The Brand Agency Perth created this campaign.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Danielle Glenister
Copywriter: Mitch Mitchell
Retouching: Nicola Commons / Lightfarm Studios
Published: July 2010


mikeelrapido's picture
1929 pencils

This one looks sad....


Reality Check's picture
Reality Check
1874 pencils

You would be sad, too, if you cut off your own ear.

Adaddicted's picture
3435 pencils



Guest's picture

This is the best (Vincent van Gogh)

ek kanya's picture
ek kanya
814 pencils

loks liek a scam campaign. but nice.

am an advertising junkie | read my flog at

sirvan's picture
29870 pencils

Love the ideas. Simple and clever. But the execution is not very good.


"I love some things, and don't love some other things."

JamaisVu's picture
408 pencils

Yeah they are clever. But I'm not sure if the average zoo-goer knows about Van Gogh's ear or Dali's funny mustache. I know Dali, but I never cared what he looked like.
It's animal-loving people who are going to buy these paintings not art historians.

kubasagan's picture
113 pencils

"customer is not a moron, she's your wife" :)

senior interactive copy @ K2

AssassinX's picture
1329 pencils

Specially love this one.
Very clear and funny.

Guest's picture

i like :)

the_lizard_king's picture
1259 pencils

By the way its not funny. But i agree its a very nice concept. Its simple and well related. But as a few have mentioned the execution is average.

And then GOD said...
Let there be creativity!!!

ERROR404's picture
770 pencils

nice idea, but i dont think enough people get it.

Guest's picture

i was thinking the same thing. it's much clearer to the audience here, because there's a title of each piece to go along with it.

macluvin's picture
397 pencils

i was thinking the same thing. it's much clearer to the audience here, because there's a title of each piece to go along with it.

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