Persil Starch: Crispy Clothes, Son

Keeps your clothes crisp.

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni
Published: April 2012

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12 comments

mmackinven's picture
mmackinven
1600 pencils

What's he doing with a Macbook Pro?

Blashyrkh's picture
Blashyrkh
32701 pencils

I'm not afraid of the macbookpro, I'm afraid that the car in the frame might be his actual car.

chamindarathnayake's picture
chamindarathnayake
377 pencils

wow feel good!

Chaminda Rathnayake

everartz's picture
everartz
7611 pencils

lovely art and idea and execution!

| Everartz |

manzoordesign's picture
manzoordesign
147 pencils

great concept

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Mirinda's picture
Mirinda
8 pencils

nice

Chopper's picture
Chopper
1015 pencils

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

sherworm's picture
sherworm
32 pencils

what a bad idea...

Sherworm_Balaguer

vlads's picture
vlads
539 pencils

i dont know fellas i see all campaign but i no like. It has something that nooooo!

vlads's picture
vlads
539 pencils

i dont know fellas i see all campaign but i no like. It has something that nooooo!

ramchandra patil's picture
ramchandra patil
7 pencils

RAM

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