Persil Starch: Crispy Clothes, Mother

Keeps your clothes crisp.

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni
Published: April 2012


chamindarathnayake's picture
379 pencils

wow feel good!

Chaminda Rathnayake

penny'sworth's picture
110 pencils

Well done- its strong idea and well art directed.

Chopper's picture
1015 pencils

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

sherworm's picture
32 pencils

what a bad Idea...


ramchandra patil's picture
ramchandra patil
7 pencils


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