Persil Starch: Crispy Clothes, Father

Keeps your clothes crisp.

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni
Published: April 2012

Related videos by Shutterstock

13 comments

Ω's picture
Ω
41 pencils

Not bad. Something new. Me like.

chamindarathnayake's picture
chamindarathnayake
377 pencils

wow feel good!

Chaminda Rathnayake

morse's picture
morse
15809 pencils

Looks good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

salil.sharma's picture
salil.sharma
2278 pencils

I CAN'T GET IT
BUT LOOKING GOOD
SPL. EXECUTION

everartz's picture
everartz
7611 pencils

oh dear!!!
i love this piece!!!
hehehehehehehehe made me laugh really!!!

| Everartz |

Chopper's picture
Chopper
1015 pencils

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

kleenex's picture
kleenex
27722 pencils

Boy that starch much be strong...

tavo's picture
tavo
117 pencils

nice visual

Mirinda's picture
Mirinda
8 pencils
sherworm's picture
sherworm
32 pencils

what a waste of photoshop time...

Sherworm_Balaguer

penline's picture
penline
58 pencils

Nice, make me smile.......

ramchandra patil's picture
ramchandra patil
7 pencils

RAM

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments