Persil: Prison, 3

Advertising Agency: DDB, Warsaw, Poland
Art Director: Johan H. Ohlson
Copywriter: Ruda Mazurek
Photography: Robert Olejnik

23 comments

lucas.zaiden's picture
lucas.zaiden
93 pencils

Fresh approach! (until "done" commenters)

ps. maybe you could've use a different material on the floor. In my monitor it's fighting with the table cloth!

Nobody.

Guest's picture
Guest

Done before. This is soooooo old!!

ivan's picture
ivan

Got a link? I haven't seen it before.

Ivan Raszl, admin of AotW

Guest's picture
Guest

I haven't either. But I think this is not a campaign. Just one piece is enough.

Guest Commentator's picture
Guest Commentator
58 pencils

ivan, agency saatchi.. ads roger wong, steve lau, product ariel :)

baffled's picture
baffled
108 pencils

Are u kidding me? The ads with handcuffs made out of clothes, do u really think thats the same idea?

Guest's picture
Guest

It makes me remember the “dirt is good” thing used by the same brand and other brands in Asia.

StarlaY's picture
StarlaY
310 pencils

well I can't see any resemblance with "dirt is good" campaign which is basically saying: One must get his/her hands dirty to learn new things... Let your children play freely and explore the world, there's OMO (the brand) to clean the clothes.
These executions are definitely a fresh breath to done and done and done world of detergent ads.
doing something new in that era is just like doing a reverse-shot in a coffin.*

* unnecessary information for curious reader: doing a reverse-shot in a coffin is a saying in Turkish
meaning making an incredible move in even when your conditions are really limited.

“Inspiration exists, but it has to find us working.” Picasso.

baffled's picture
baffled
108 pencils

Where has it been done before? Please show a link

owsianka's picture
owsianka
103 pencils

I like it. Something new! :)

Guest's picture
Guest

The idea of the stripes use as jail bars is don before.. but still it's nice..

TRICKY's picture
TRICKY
3950 pencils

does it work on plain color and fabrics?...

p.s the art direction is horrible specially this free the stains BLACK TAG

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

i LOOOOOVE IT

wildbore's picture
wildbore
749 pencils

interesting.good job!

Guest's picture
Guest

If all the shirts in the world had stripes.

Guest's picture
Guest

If all people in the world had a brain and made comments which make sense.
Interesting why most people who write as a Guest often have nothing interesting to add.

Guest Commentator's picture
Guest Commentator
58 pencils

baby, aren't you one of 'em guests too. lolz

kgeiger's picture
kgeiger
7173 pencils

Really nice idea. But one advert was enough.

Guest's picture
Guest

Igual están ahí. Y no se van a ir nunca de mi camisa porque está aprisionada, de paso... Lo veo así.

Guest's picture
Guest

nnccn

Guest's picture
Guest

UMA MERDA!!!!
The art direction is horrible!!!

Guest's picture
Guest

BORING

sirvan's picture
sirvan
29870 pencils

One ad, at most.

+++

"I love some things, and don't love some other things."

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