Persil: Prison, 3
Advertising Agency: DDB, Warsaw, Poland
Art Director: Johan H. Ohlson
Copywriter: Ruda Mazurek
Photography: Robert Olejnik
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23 Comments
Fresh approach! (until "done" commenters)
ps. maybe you could've use a different material on the floor. In my monitor it's fighting with the table cloth!
Nobody.
Done before. This is soooooo old!!
Got a link? I haven't seen it before.
I haven't either. But I think this is not a campaign. Just one piece is enough.
ivan, agency saatchi.. ads roger wong, steve lau, product ariel :)
Are u kidding me? The ads with handcuffs made out of clothes, do u really think thats the same idea?
It makes me remember the “dirt is good” thing used by the same brand and other brands in Asia.
well I can't see any resemblance with "dirt is good" campaign which is basically saying: One must get his/her hands dirty to learn new things... Let your children play freely and explore the world, there's OMO (the brand) to clean the clothes.
These executions are definitely a fresh breath to done and done and done world of detergent ads.
doing something new in that era is just like doing a reverse-shot in a coffin.*
* unnecessary information for curious reader: doing a reverse-shot in a coffin is a saying in Turkish
meaning making an incredible move in even when your conditions are really limited.
“Inspiration exists, but it has to find us working.” Picasso.
Where has it been done before? Please show a link
I like it. Something new! :)
The idea of the stripes use as jail bars is don before.. but still it's nice..
does it work on plain color and fabrics?...
p.s the art direction is horrible specially this free the stains BLACK TAG
The man who stops advertising to save money is like the man who stops the clock to save time
i LOOOOOVE IT
interesting.good job!
If all the shirts in the world had stripes.
If all people in the world had a brain and made comments which make sense.
Interesting why most people who write as a Guest often have nothing interesting to add.
baby, aren't you one of 'em guests too. lolz
Really nice idea. But one advert was enough.
Igual están ahí. Y no se van a ir nunca de mi camisa porque está aprisionada, de paso... Lo veo así.
nnccn
UMA MERDA!!!!
The art direction is horrible!!!
BORING
One ad, at most.
+++
"I love some things, and don't love some other things."