Persil: Green

Keep greens green with every wash

Advertising Agency: DDB, Dubai, UAE / DDB Tribal, Dusseldorf, Germany
Creative Directors: Makarand Patil, Kartik Aiyar
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Kapil Mayekar
Business Director: Gabriele Engler
Retoucher: Sanu Raju
Photographer: Hisham Bouini
Account Manager: Maren Otto

Published: 
May, 2012

16 comments

alausa's picture
alausa
1420 pencils

I'm green alright, with envy.

Hadrons's picture
Hadrons
5985 pencils

nice implantation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture
salil.sharma
2424 pencils

awesome campaign
good combination between graphic & copy
Art Direction & Execution both are Out Standing

Designer Don't Do Different Things
They Do Things Diffidently

Ooonab's picture
Ooonab
18 pencils

noting new here, feels done and old.

Abrakadabra's picture
Abrakadabra
20 pencils

big no on this one.

martinamarshrutka's picture
martinamarshrutka
550 pencils

understood the visuals, get lost greens green with every wash

ovchART's picture
ovchART
3 pencils

Clear! Good!

Temple's picture
Temple
11310 pencils

I love the haters' comments in the print section, treating a very good idea like it's a bucket of diarrhea. Come on guys, it's not even a tenth as bad as you think.

Nike Diesel's picture
Nike Diesel
13431 pencils

Well... it seems like the strategy will never change, and this is one of these print ads that'll only stick out for a second. I'll give a 4, being nice and all that.

MindDrift's picture
MindDrift
1168 pencils

Fine but not orgasmic.

kleenex's picture
kleenex
40630 pencils

Idea works for me.

sacrilegend's picture
sacrilegend
3269 pencils

While I understand where they're coming from, I guess the fact that the paper is wearing down until eventual depletion never occurred to anyone.

People hear all the time that washing your clothes damages the fabric: despite the benefits of the product, there's also an intrinsic bad quality that I don't think anyone wants to be reminded of.

mark3r's picture
mark3r
1949 pencils

Works, very clean and clear.

Macm1's picture
Macm1
15 pencils

good job...

feysal's picture
feysal
2561 pencils

simplicity again makes this super

groovy baby!

ivook's picture
ivook
136 pencils

Me suena haberla visto ya... pero no sé... igual me gusta.

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