Persil Gel: Gas Station

Stops stains from settling in.

When you all stains to stay on your clothes, they will settle in. In this campaign for Persil Gel DDB, Dubai have dramatised and personified this insight.

Advertising Agency: DDB, Dubai, UAE
Creative Director / Copywriter: Zahir Mirza
Executive Creative Director: Shezhad Younis
Creative Director: Firas Medrows
Art Director: Firas Medrows
Agency Producer: Glory Fayyad
Illustrator: Tarek Saman
Published: March 2012

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18 comments

6926 pencils

Jaap GrollemanWednesday, March 7, 2012 - 11:40

Looks like all those other ideas done for detergents. Seen a dozen of these at least already. Creative team didn't even set out to make something new.

Besides, it shows quite the opposite of what it's saying.

http://jackmancer.com/
http://twitter.com/jackmancer/

469 pencils

Ramat AjalaWednesday, March 7, 2012 - 11:45

They don't break the category rules.

114 pencils

saherwafaiWednesday, March 7, 2012 - 11:52

boring visual

saher

www.crispdesign.ca

6714 pencils

WordnerdWednesday, March 7, 2012 - 12:32

man... this idea is desperate

15726 pencils

kleenexWednesday, March 7, 2012 - 12:34

not a great idea.

5644 pencils

HadronsWednesday, March 7, 2012 - 13:26

I'll pass. Boring ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

383 pencils

YJWednesday, March 7, 2012 - 14:00

Mustard Gas Station? Really? You honestly couldn't come up with something other than a deadly chemical weapon? FAIL!

67 pencils

JawhariWednesday, March 7, 2012 - 16:43

Over used...sorry guys!

178 pencils

Tilbin ThambiWednesday, March 7, 2012 - 23:47

Very much used

http://www.tilbinthambi.blogspot.in/ | tilbinthambi@gmail.com | 098405 86509

102 pencils

neary jacliesThursday, March 8, 2012 - 01:39

sorry

147 pencils

manzoordesignThursday, March 8, 2012 - 02:18

over use!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

38 pencils

ladisaThursday, March 8, 2012 - 06:05

Done to death.

"Every ad is an opportunity."

37 pencils

curguy24Thursday, March 8, 2012 - 07:38

And this won an award at Dubai Lynx Festival for unknown reason.

63 pencils

MoveOnThursday, March 8, 2012 - 13:57

Good concept, but the fact that it feels overly art directed, especially with the area around the headline, leads me to believe this ad is clearly in the pro-active realm.

356 pencils

BianconiglioFriday, March 9, 2012 - 09:33

stop abusing photoshop

1406 pencils

mmackinvenFriday, March 9, 2012 - 20:26

Looks like the product doesn't work as the stains have settled in :)

www.creativeduck.blogspot.com

899 pencils

mertosMonday, March 12, 2012 - 05:01

not a good idea

1037 pencils

somecopywriterMonday, March 12, 2012 - 10:32

Stain remover ad that uses some overused cliche in a over the top way. Awards fodder...nothing else. meh

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