Persil Gel: Gas Station

Stops stains from settling in.

When you all stains to stay on your clothes, they will settle in. In this campaign for Persil Gel DDB, Dubai have dramatised and personified this insight.

Advertising Agency: DDB, Dubai, UAE
Creative Director / Copywriter: Zahir Mirza
Executive Creative Director: Shezhad Younis
Creative Director: Firas Medrows
Art Director: Firas Medrows
Agency Producer: Glory Fayyad
Illustrator: Tarek Saman
Published: March 2012

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18 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Looks like all those other ideas done for detergents. Seen a dozen of these at least already. Creative team didn't even set out to make something new.

Besides, it shows quite the opposite of what it's saying.

Ramat Ajala's picture
Ramat Ajala
604 pencils

They don't break the category rules.

saherwafai's picture
saherwafai
114 pencils

boring visual

Wordnerd's picture
Wordnerd
6662 pencils

man... this idea is desperate

kleenex's picture
kleenex
25488 pencils

not a great idea.

Hadrons's picture
Hadrons
5743 pencils

I'll pass. Boring ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

YJ's picture
YJ
373 pencils

Mustard Gas Station? Really? You honestly couldn't come up with something other than a deadly chemical weapon? FAIL!

Jawhari's picture
Jawhari
67 pencils

Over used...sorry guys!

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

Very much used

neary jaclies's picture
neary jaclies
104 pencils

sorry

manzoordesign's picture
manzoordesign
147 pencils

over use!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

ladisa's picture
ladisa
38 pencils

Done to death.

"Every ad is an opportunity."

curguy24's picture
curguy24
37 pencils

And this won an award at Dubai Lynx Festival for unknown reason.

MoveOn's picture
MoveOn
63 pencils

Good concept, but the fact that it feels overly art directed, especially with the area around the headline, leads me to believe this ad is clearly in the pro-active realm.

Bianconiglio's picture
Bianconiglio
406 pencils

stop abusing photoshop

mmackinven's picture
mmackinven
1592 pencils

Looks like the product doesn't work as the stains have settled in :)

mertos's picture
mertos
899 pencils

not a good idea

somecopywriter's picture
somecopywriter
1083 pencils

Stain remover ad that uses some overused cliche in a over the top way. Awards fodder...nothing else. meh

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