Advertisement

Gas Station

Agency: 
Published/Aired: 
March 2012
Description: 

When you all stains to stay on your clothes, they will settle in. In this campaign for Persil Gel DDB, Dubai have dramatised and personified this insight.

Stops stains from settling in.

Advertising Agency: DDB, Dubai, UAE
Creative Director / Copywriter: Zahir Mirza
Executive Creative Director: Shezhad Younis
Creative Director: Firas Medrows
Art Director: Firas Medrows
Agency Producer: Glory Fayyad
Illustrator: Tarek Saman

Comments (18)

Log in or register to post comments

Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Stain remover ad that uses some overused cliche in a over the top way. Awards fodder...nothing else. meh

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Looks like all those other ideas done for detergents. Seen a dozen of these at least already. Creative team didn't even set out to make something new.

Besides, it shows quite the opposite of what it's saying.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

They don't break the category rules.

saherwafai's picture
saherwafai
Activity Score 114

boring visual

Wordnerd's picture
Wordnerd
Activity Score 6692

man... this idea is desperate

kleenex's picture
kleenex
Activity Score 43371

not a great idea.

Hadrons's picture
Hadrons
Activity Score 6017

I'll pass. Boring ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

YJ's picture
YJ
Activity Score 373

Mustard Gas Station? Really? You honestly couldn't come up with something other than a deadly chemical weapon? FAIL!

Jawhari's picture
Jawhari
Activity Score 67

Over used...sorry guys!

Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

Very much used

neary jaclies's picture
neary jaclies
Activity Score 104

sorry

manzoordesign's picture
manzoordesign
Activity Score 147

over use!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

ladisa's picture
ladisa
Activity Score 38

Done to death.

"Every ad is an opportunity."

curguy24's picture
curguy24
Activity Score 37

And this won an award at Dubai Lynx Festival for unknown reason.

MoveOn's picture
MoveOn
Activity Score 63

Good concept, but the fact that it feels overly art directed, especially with the area around the headline, leads me to believe this ad is clearly in the pro-active realm.

Bianconiglio's picture
Bianconiglio
Activity Score 406

stop abusing photoshop

mmackinven's picture
mmackinven
Activity Score 1608

Looks like the product doesn't work as the stains have settled in :)

mertos's picture
mertos
Activity Score 904

not a good idea

somecopywriter's picture
somecopywriter
Activity Score 1113

Stain remover ad that uses some overused cliche in a over the top way. Awards fodder...nothing else. meh

Advertisement