Persil Expert: Reading the wrong story, The Son's Pajamas

Don't let a stain tell the wrong story

Advertising Agency: TBWA\Central Asia & Caucasus, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Illustrator: Marat Kumekov
Clients: Darja Kossmann, Stefan Pichler
Published: February 2013

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9 comments

certaintly's picture
certaintly
4060 pencils

nice concept. just horrible execution

also, this is a concept that ariel has been using for some time.
http://adsoftheworld.com/media/print/ariel_lipstick
http://adsoftheworld.com/media/print/ariel_story

pierrelastname's picture
pierrelastname
2869 pencils

By the way, it is a completely different idea. People is reading clothes:) very nice!

certaintly's picture
certaintly
4060 pencils

i wouldnt say completely different. the concept is extremely similar.
the execution is different, but horrible. "reading clothes" isnt enough imo. it needs a little something more. like to show what's different in the clothes because of the stain.

people have provided links of better executions, showing what i mean

pierrelastname's picture
pierrelastname
2869 pencils

Completely different! )) concept is different, text may be the similar.
By the way, you don't ned to show a stain to tell is dirty. Here the turn is completely different!
nice ads!

bohemian's picture
bohemian
44 pencils

boring

kleenex's picture
kleenex
29454 pencils

I like the art.

Blashyrkh's picture
Blashyrkh
32701 pencils

Where is Joe La Pompe?

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