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Crispy Clothes, Son

Agency: 
Published/Aired: 
April 2012
Description: 

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Keeps your clothes crisp.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni

Comments (12)

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Highest Rated

ramchandra patil's picture
ramchandra patil
Activity Score 7

RAM

mmackinven's picture
mmackinven
Activity Score 1608

What's he doing with a Macbook Pro?

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I'm not afraid of the macbookpro, I'm afraid that the car in the frame might be his actual car.

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

wow feel good!

Chaminda Rathnayake

everartz's picture
everartz
Activity Score 7609

lovely art and idea and execution!

| Everartz |

manzoordesign's picture
manzoordesign
Activity Score 147

great concept

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Mirinda's picture
Mirinda
Activity Score 8

nice

Chopper's picture
Chopper
Activity Score 1015

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

Mirinda's picture
Mirinda
Activity Score 8
sherworm's picture
sherworm
Activity Score 32

what a bad idea...

Sherworm_Balaguer

vlads's picture
vlads
Activity Score 539

i dont know fellas i see all campaign but i no like. It has something that nooooo!

vlads's picture
vlads
Activity Score 539

i dont know fellas i see all campaign but i no like. It has something that nooooo!

ramchandra patil's picture
ramchandra patil
Activity Score 7

RAM

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