Crispy Clothes, Mother

Agency Network: 
April 2012

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Print advertisment created by DDB, United Arab Emirates for Persil, within the category: House, Garden.

Keeps your clothes crisp.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni

Comments (6)

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Highest Rated

ramchandra patil's picture
ramchandra patil
Activity Score 7


chamindarathnayake's picture
Activity Score 377

wow feel good!

Chaminda Rathnayake

penny'sworth's picture
Activity Score 110

Well done- its strong idea and well art directed.

Chopper's picture
Activity Score 1015

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

sherworm's picture
Activity Score 32

what a bad Idea...


ramchandra patil's picture
ramchandra patil
Activity Score 7