Persil Color Gel: Pink

Keep pinks pink with every wash

Advertising Agency: DDB, Dubai, UAE / DDB Tribal, Dusseldorf, Germany
Creative Directors: Makarand Patil, Kartik Aiyar
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Kapil Mayekar
Business Director: Gabriele Engler
Retoucher: Sanu Raju
Photographer: Hisham Bouini
Account Manager: Maren Otto

11 comments

abake's picture
abake
1272 pencils

Honestly, does anybody think a housewife will find this even mildly interesting?
It's a nice idea, but I really don't think it speaks to the target.

feysal's picture
feysal
2548 pencils

thinking about it closely i agree! good idea though

groovy baby!

12am's picture
12am
79 pencils

if this portal was only about ads targeting the audience you won't spend a minute on it.
good execution of the idea.
for housewifes this should be a kid smiling instead.

lishoyg's picture
lishoyg
73 pencils

very true....

Ooonab's picture
Ooonab
18 pencils

old

Abrakadabra's picture
Abrakadabra
20 pencils

big no on this one.

eugenius's picture
eugenius
396 pencils

I think this idea suitable for selling electric iron :-) lolz

martinamarshrutka's picture
martinamarshrutka
550 pencils

understood the visuals, get lost pinks pink with every wash

The JACK's picture
The JACK
438 pencils

can act as DM but not for print ad

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Boa idéia! Muito bom!

Thomas Ferdinand's picture
Thomas Ferdinand
86 pencils

Keep pinks pink. Keep whites white .... Keep olds ads old.

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