Perrier: Small Bubbles, Profile picture

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Small bubbles make it easy to swallow.

Advertising Agency: Ogilvy, Paris, France
General Manager: Benoît De Fleurian
Chief Creative Officer: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriters: Antoine Gauquelin, David Martin Angelus
Art Directors: Julien Conter, Eve Roussou
Illustrator: Joseph Mcdermott
Art Buyers: Laurence Nahmias, Jochen Hoops
Account Supervisor: Thomas Christiaen
Advertiser's Supervisor: Laurent Chastain
Planner: Ivan Pejcic

9 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Heh, great to use bubble cartoons for this, they make a striking metaphor.

JKW's picture
JKW
227 pencils

Great line and illustration!

morse's picture
morse
16385 pencils

What do they mean by small bubbles?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JKW's picture
JKW
227 pencils

Bubble in french = bulle, same word for speech bubble and co2-bubble in mineral water. Perrier is usually pretty heavily carbonated (too much for my taste) so this is an easier-to-drink alternative...

kleenex's picture
kleenex
32054 pencils

I like all three ads.

talkingisfree's picture
talkingisfree
2620 pencils

I think it works perfectly from a conceptual point of view but the idea is just not working for me. Is not true that saying it that way make it easy to swallow. The concept is great but the idea is forced to try to match it.

certaintly's picture
certaintly
4056 pencils

agreed. it's a forced visual. doesnt make sense.

metis's picture
metis
413 pencils

I love it.

sush's picture
sush
564 pencils

love it!

sue

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