Perrier: Melting Car

Advertising Agency: Ogilvy France, Paris, France
Creative Director: Thierry Chiumino
Copywriter: Benjamin Bregeault
Art Director: Eve Roussou
Photographer: Jean-Yves Lemoigne
Illustrators: 3d Illustrator : Mathematic
Retouching : Adrien Bernard
Art Buyer : Laurence Nahmias

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5 comments

Cheerriiee's picture
Cheerriiee
952 pencils

Nice art, i like it!
Wish i could see more from this campaign..

ivan's picture
ivan

Ivan Raszl, admin of AotW

Cheerriiee's picture
Cheerriiee
952 pencils

you're always so kind :)

Reality Check's picture
Reality Check
1799 pencils

The campaign sizzles.

Guest's picture
Guest

The campaign bores. This reminds me of 7up/Sprite, who did ads like this many years ago. I'm already subliminally programmed, this isn't going to do anything for me.

I think Perrier should stick to their laurels and not try to enter the "thirst quencher" category, but rather compete within the premium drink/premium water category. Perrier: the perfect beverage for a party. Show some mixer recipes with wine/alcohol. Etc etc.

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