Perrier: Melt, Tennis

Advertising Agency: Ogilvy Paris France
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
Published: April 2009

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17 comments

Guest's picture
Guest

Very cool!
art direction is GREAT!

Guest's picture
Guest

very literal though

Guest's picture
Guest

This is not called "art direction" - this is called "Jean Yves Lemoigne". But anyway - awesome campaign. Hopefully it will get a lion - these guys deserve it.

premc's picture
premc
917 pencils

super !!

8/10

radical

Guest's picture
Guest

very nice art!!!!! :)

vanburnvinit's picture
vanburnvinit
70 pencils

very nice art :) and idea hehe

Guest's picture
Guest

Salvador Dalì!

Guest's picture
Guest

the idea ain't original. if you've ever seen " The Persistence of Memory " by Salvador Dali, then u will know what am talking about!
Good art direction though.

mpared's picture
mpared
562 pencils

one of the best campaigns this year

Guest's picture
Guest

Fuck Dali. Snow was melting before he was drawing and the campaign is actually inspired by a group of artists: http://www.lauravdv.nl/images/icecream.jpg
The campaign is still great because unlike 99,9% of all campaigns on this website it´s not inspired by other ad´s.
So spare them your Dali knowledge and admit that this is an awesome piece of work and they desrve their Canneslion(s).

everartz's picture
everartz
7611 pencils

very good work, the melting effect is working so good
good work boys

| Everartz |

cebado's picture
cebado
258 pencils

Por diosss que buena direccion de arte!!!!!!!!!

ADebutant's picture
ADebutant
266 pencils

Great photography. Is it trying to claim that Perrier is better because it's more resistant to heat because it comes in a glass bottle as opposed to 'regular' bottled water that comes in a plastic bottle (that would supposedly melt on a very hot day)?

I think they're about the same, aren't they?

However...glass is better than plastic because harmful chemicals don't leak into the water as the bottle heats up.

Prof's picture
Prof
1453 pencils

Beautiful, but still meshing Dalì with César...

Quite really.

Guest's picture
Guest

very good one!

Guest's picture
Guest

Wow, great art for the Perrier lover and tennis fan. How can I purchase a print?

Guest's picture
Guest

copy of dali's work

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