Perrier: Melt, Tennis

Very cool!
art direction is GREAT!

very literal though

This is not called "art direction" - this is called "Jean Yves Lemoigne". But anyway - awesome campaign. Hopefully it will get a lion - these guys deserve it.

super !!

8/10

very nice art!!!!! :)

very nice art :) and idea hehe

Salvador Dalì!

the idea ain't original. if you've ever seen " The Persistence of Memory " by Salvador Dali, then u will know what am talking about!
Good art direction though.

one of the best campaigns this year

Fuck Dali. Snow was melting before he was drawing and the campaign is actually inspired by a group of artists: http://www.lauravdv.nl/images/icecream.jpg
The campaign is still great because unlike 99,9% of all campaigns on this website it´s not inspired by other ad´s.
So spare them your Dali knowledge and admit that this is an awesome piece of work and they desrve their Canneslion(s).

very good work, the melting effect is working so good
good work boys

Por diosss que buena direccion de arte!!!!!!!!!

Great photography. Is it trying to claim that Perrier is better because it's more resistant to heat because it comes in a glass bottle as opposed to 'regular' bottled water that comes in a plastic bottle (that would supposedly melt on a very hot day)?

I think they're about the same, aren't they?

However...glass is better than plastic because harmful chemicals don't leak into the water as the bottle heats up.

Beautiful, but still meshing Dalì with César...

very good one!

Wow, great art for the Perrier lover and tennis fan. How can I purchase a print?

copy of dali's work