Advertising Agency: Ogilvy Paris France
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
Published: April 2009
no doubt, the entire campaign sets a new benchmark in art. it's KICKASS!!
but it's not enough to cover the fact that the level of ideation on the brand
has slipped down quite a few notches from the previous series by O&M
- t-shirts prints & the bottle/can close to or held by the wearers of the tees.
that was ideation at it's seminal best.
they showed me a picture & i laughed
dignity has never been photographed
Comments
Great Art Direction here!
no doubt, the entire campaign sets a new benchmark in art. it's KICKASS!!
but it's not enough to cover the fact that the level of ideation on the brand
has slipped down quite a few notches from the previous series by O&M
- t-shirts prints & the bottle/can close to or held by the wearers of the tees.
that was ideation at it's seminal best.
they showed me a picture & i laughed
dignity has never been photographed
Oh, Great!!!
über art direction!
über art direction.
great art direction
Fantastic visual.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Yep, lovely looking ads and zero words to convey one, simple message. Great stuff.
Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.
Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.
Six points just for the art direction, there is nothins else here... no concept and a exelent executed basic idea...
Todos somos ignorantes, pero no todos ignoramos lo mismo.
art direction, art direction… but who's the RETOUCHER? Photographer or another one, not mentioned in credits?
I think the message here is "Perrier -- drink it while you're tripping balls on acid"
great art direction! .............nice model!
and y the bloody sofa is not melting?
Creativity is a natural extension of our enthusiasm
titillating art
waw! great great...
Amazing Art Director
perfect!