Perrier: Melt, Club

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
Published: April 2009

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24 comments

Guest's picture
Guest

Great Art Direction here!

tirthomitro's picture
tirthomitro
2718 pencils

no doubt, the entire campaign sets a new benchmark in art. it's KICKASS!!
but it's not enough to cover the fact that the level of ideation on the brand
has slipped down quite a few notches from the previous series by O&M
- t-shirts prints & the bottle/can close to or held by the wearers of the tees.

that was ideation at it's seminal best.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Oh, Great!!!

Guest's picture
Guest

über art direction!

chinaski's picture
chinaski
946 pencils

über art direction.

Endlessway1's picture
Endlessway1
99 pencils

great art direction

theanc's picture
theanc
2778 pencils

Fantastic visual.

NastyJester's picture
NastyJester
744 pencils

Yep, lovely looking ads and zero words to convey one, simple message. Great stuff.

Guest's picture
Guest

Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.

Guest's picture
Guest

Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.

LucasPS's picture
LucasPS
523 pencils

Six points just for the art direction, there is nothins else here... no concept and a exelent executed basic idea...

miko1aj's picture
miko1aj
3097 pencils

art direction, art direction… but who's the RETOUCHER? Photographer or another one, not mentioned in credits?

Guest's picture
Guest

I think the message here is "Perrier -- drink it while you're tripping balls on acid"

ashish.kalpund's picture
ashish.kalpund
42 pencils

great art direction! .............nice model!

Emran Hayat's picture
Emran Hayat
832 pencils

and y the bloody sofa is not melting?

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

titillating art

picntype's picture
picntype
147 pencils

waw! great great...

cruwl's picture
cruwl
3 pencils

Amazing Art Director

Guest's picture
Guest

perfect!

Guest's picture
Guest

your art is perfect. please help me .i like work photo manipulation.my email is anahita2015@gmail.com

Guest's picture
Guest

awsum!

Cheerriiee's picture
Cheerriiee
952 pencils

Very nice art!

JeffP's picture
JeffP
810 pencils

Such an unnatural setting for natural water.

umderbant's picture
umderbant
22 pencils

Awesome photography. Nice creative direction here.

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