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Perrier: Melt, Club

Perrier: Melt, Club
Your rating: None Average: 8.1 (49 votes)

Advertising Agency: Ogilvy Paris France
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
Published: April 2009

Comments

Guest's picture
7

Great Art Direction here!

tirthomitro's picture 934 pencils

no doubt, the entire campaign sets a new benchmark in art. it's KICKASS!!
but it's not enough to cover the fact that the level of ideation on the brand
has slipped down quite a few notches from the previous series by O&M
- t-shirts prints & the bottle/can close to or held by the wearers of the tees.

that was ideation at it's seminal best.

Guest's picture

Oh, Great!!!

Guest's picture

über art direction!

chinaski's picture 870 pencils

über art direction.

Endlessway1's picture 99 pencils

great art direction

theanc's picture 2375 pencils
NastyJester's picture 746 pencils

Yep, lovely looking ads and zero words to convey one, simple message. Great stuff.

Guest's picture

Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.

Guest's picture
7

Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.

LucasPS's picture 520 pencils
6

Six points just for the art direction, there is nothins else here... no concept and a exelent executed basic idea...

Todos somos ignorantes, pero no todos ignoramos lo mismo.

miko1aj's picture 1378 pencils

art direction, art direction… but who's the RETOUCHER? Photographer or another one, not mentioned in credits?

Guest's picture

I think the message here is "Perrier -- drink it while you're tripping balls on acid"

ashish.kalpund's picture 27 pencils

great art direction! .............nice model!

Emran Hayat's picture 771 pencils

and y the bloody sofa is not melting?

Creativity is a natural extension of our enthusiasm

Guest's picture

titillating art

Geust's picture 53 pencils
9

waw! great great...

cruwl's picture 3 pencils
8

Amazing Art Director

Guest's picture

perfect!

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