Perri Alley is a brand of pure cotton shirts with no synthetic mix. Hence the theme 'Crafted from nature'. This was a campaign to plug their spring, autumn and winter collection. The campaign got featured in the Luerzer's Archive, won a gold for photography & bronze for apparel campaign in New York Festivals 2005 & a nomination at the London International Advertising Awards 2004.
Credit: 1pointsize, Art Director: C.P. Sajith, Photography: Sharad Haksar, Copywriter: Anantha Narayan