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The Boneless Chicken

Agency: 
Published/Aired: 
April 2012
Description: 

Chester. The boneless chicken by Perdigão.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Flavia Fusco
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Eduardo Bernstein

Comments (12)

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Highest Rated

avinash singh's picture
avinash singh
Activity Score 15

idea has the novelty,but not on target

gadgets's picture
gadgets
Activity Score 1063

LOL. I like it!

Mantufayo's picture
Mantufayo
Activity Score 580

Funny!

ItMatters's picture
ItMatters
Activity Score 2167

Ha! Cool

NicoCiego's picture
NicoCiego
Activity Score 1033

Not really hitting the spot here.

salil.sharma's picture
salil.sharma
Activity Score 2428

Relay Boneless
I Love It

Designer Don't Do Different Things
They Do Things Differently

somecopywriter's picture
somecopywriter
Activity Score 1113

Because everybody loves eating mutant chicken.

chicagohour's picture
chicagohour
Activity Score 384

food ads are suppose to be appetizing...it looks outright ugly...

Hmmmmm

Britton's picture
Britton
Activity Score 13

Novel is this idea...

stickynotes's picture
stickynotes
Activity Score 1094

not the best x-ray ad. not creating appetite.

kleenex's picture
kleenex
Activity Score 43505

hahahha....

Knella's picture
Knella
Activity Score 150

fun

avinash singh's picture
avinash singh
Activity Score 15

idea has the novelty,but not on target

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