Perdigão Home Cooking Recipes: Dog

Granny is back

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Copywriter: Fábio Tedeschi
Art Director: Leandro Camara
Photographer: Gustavo Zylbersztajn

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12 comments

andylefty's picture
andylefty
4533 pencils

The executions aren't that strong.

torches's picture
torches
86 pencils

It seems more like Granny is gone...

Gualcor's picture
Gualcor
972 pencils

Oh... granny is the one taking the picture.

--
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Shawali's picture
Shawali
8390 pencils

You guys didn't really get it.

It says that these lasagnas are so good that it's almost like if Granny was back from the dead and made it herself.

A bit tiny bit far fetched but I love it.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

CuriousPencil's picture
CuriousPencil
4227 pencils

Thanks for the explanation. I don't think you really got the fact that everyone really did get it, just didn't 'get' why it was actually made into a campaign.

adgoodie's picture
adgoodie
176 pencils

I know it's cliche but it would've made more sense to show a hint of a grandma's ghost or something that implies she's back. These executions slay she's gone still.

Oblabla's picture
Oblabla
298 pencils

ya but adgoodie the thing is...she is not back.
And a hint wouldn't make the line meaningful as viewers wouldn't make connection with the food.
There is too much to say about this ad actually... I don't know if it's a good one not
Animals won't eat the food however their sixth sense (in this case) make them noticing the presence of Granny, where she is not supposed to be!
So a human person would be clearer nevertheless, when they used the little girl it took me a while to get it as the other ads with animals make it more clearer...aaaaah i'm confused!!!

Oblabla.wordpress.com

jponino's picture
jponino
601 pencils

this line/concept could have been so funny if it was made for another brand named granny ! (i don't if this product exist in every country though)

Gi_bo's picture
Gi_bo
1385 pencils

I like ´em

GiBo

Roger Keynes's picture
Roger Keynes
5497 pencils

Nanna-normal Activity II ;)

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

Quite sinister, yet effective. (Although I don't know if I would purchase this myself... )

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture
mr.x
952 pencils

what the hell.. who gave this campaign the 'go'

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