Perdigão Boneless Turkey: Sad lhaza apso

Perdigão Turkey. Now Boneless.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall, Rui Branquinho, Flavio Casarotti
Art Directors: Eiji Kozaka, Kleyton Mouro
Copywriters: Marcelo Conde, Roberto Kilciaukas
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Client Team Director: Eduardo Bernstein
Photographer: Mauricio Nahas
Print Producers: Elaine Carvalho, Flavio Zamboni
Account manager: Flavia Fusco
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David
Published: June 2012

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14 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

For a sec I thought this was about dogfood, but it's quite clever. Poor dog. I do wonder how they get those bones out of the turkey though ;p

N17's picture
N17
387 pencils

Done.

stke's picture
stke
274 pencils

not bad

kleenex's picture
kleenex
26914 pencils

not a bad set of ads.

pierrelastname's picture
pierrelastname
2869 pencils

VEY OLD IDEA: BBDO Chile 2001 (Agrosuper)

salil.sharma's picture
salil.sharma
2278 pencils

love campaign
awesome images

Jeelish's picture
Jeelish
52 pencils

Intelligent.

thedesignaddict's picture
thedesignaddict
5366 pencils

Seen this approach way too many times.

Chrome's picture
Chrome
32 pencils

cool insight

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

kkk covardia! grande idéia e grande série!

Ratters's picture
Ratters
34 pencils

Bad concept. A turkey or any bird bone would choke a dog to death.

VampAd's picture
VampAd
1153 pencils

Agree. Bad.

avinash singh's picture
avinash singh
15 pencils

Dogs are the first thing to come in the mind when you hear of bones, the campaign is neatly done, but does anyone have out of the box idea on this?

Rana Shiv Charan's picture
Rana Shiv Charan
119 pencils

u can write a copy with no images as " invite a guest this weekend, now Turkey with boneless....!!! "
(rational: since boneless, it can serve 1 extra person)

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