Perdigão Boneless Turkey: Sad lhaza apso

Perdigão Turkey. Now Boneless.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall, Rui Branquinho, Flavio Casarotti
Art Directors: Eiji Kozaka, Kleyton Mouro
Copywriters: Marcelo Conde, Roberto Kilciaukas
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Client Team Director: Eduardo Bernstein
Photographer: Mauricio Nahas
Print Producers: Elaine Carvalho, Flavio Zamboni
Account manager: Flavia Fusco
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David
Published: June 2012


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

For a sec I thought this was about dogfood, but it's quite clever. Poor dog. I do wonder how they get those bones out of the turkey though ;p

N17's picture
469 pencils


stke's picture
274 pencils

not bad

kleenex's picture
36242 pencils

not a bad set of ads.

pierrelastname's picture
2869 pencils

VEY OLD IDEA: BBDO Chile 2001 (Agrosuper)

salil.sharma's picture
2381 pencils

love campaign
awesome images

Jeelish's picture
52 pencils


thedesignaddict's picture
5415 pencils

Seen this approach way too many times.

Chrome's picture
32 pencils

cool insight

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

kkk covardia! grande idéia e grande série!

Ratters's picture
34 pencils

Bad concept. A turkey or any bird bone would choke a dog to death.

VampAd's picture
1153 pencils

Agree. Bad.

avinash singh's picture
avinash singh
15 pencils

Dogs are the first thing to come in the mind when you hear of bones, the campaign is neatly done, but does anyone have out of the box idea on this?

Rana Shiv Charan's picture
Rana Shiv Charan
119 pencils

u can write a copy with no images as " invite a guest this weekend, now Turkey with boneless....!!! "
(rational: since boneless, it can serve 1 extra person)

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