Pera Boya Wood Protector: Ballet shoes

Advertising Agency: TBWA, Istanbul, Turkey
Chief Creative Officer: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Gokhan Akca
Art Director: Guney Soykan
Photographer: Emre Gologlu / Rpresenter
Illustrator: Onur Aynagoz, P Blok
Account Supervisor: Bilge Ertem

10 comments

monoliz's picture
monoliz
1326 pencils

confused

certaintly's picture
certaintly
4056 pencils

protects wood from clogs or shoes as if you were wearing socks instead.

monoliz's picture
monoliz
1326 pencils

actually i moved exactly in opposite direction. maybe copy is needed as a hint.

certaintly's picture
certaintly
4056 pencils

what do you mean? how did you understand it?

i think copy would over-explain the joke.

monoliz's picture
monoliz
1326 pencils

i see wood, i see fancy socks (and at this point i don't go into shoes, because i consider them as socks) and never notice any need for protection of floor.
that was basically my track of thoughts.

certaintly's picture
certaintly
4056 pencils

i see

certaintly's picture
certaintly
4056 pencils

nice.

kleenex's picture
kleenex
32969 pencils

Those SOCKS need to be produced!!!

Luis XIV's picture
Luis XIV
58 pencils

C'est égale à mes belles chaussures.

Le publicité c'est moi

pencilhead's picture
pencilhead
212 pencils

awsom 2 thumbs

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