Pepsodent Whitening Toothpaste: Visor

Blindingly white

Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative Director: Rafael Saits, Mario Coloma
Art Director: Cristian Kemp, Andres Orellana
Copywriter: Gonzalo Baeza
Photography Producer: Henrry Ivezich
Illustrator: Marabolo


Saltinass's picture
48 pencils


nemesis's picture
761 pencils

this is just plain dumb... it's a first idea.

mikelite's picture
1031 pencils

yeah, talk about digging around in the bottom of the concept barrel.

Rog's picture
6092 pencils


You guys obviously have something better in mind...
Let's hear it.

>>>> That's not an ad. THIS is an ad.

chintan ruparel's picture
chintan ruparel
1516 pencils

this is cute n nice, i quite like the art n d whole camp.

~ old habits die hard, older ones never do ~

philippertl's picture
656 pencils


PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I'm not sure why people are being so hard on these. I admit that they are weird, but they are not so weird that the audience misses the main message (like a lot of ads out there these days). It's actually quite clear. I like 'em. Has kind of an 'earthworm jim' feel and look. A new spin for an otherwise overdone product.

Sure, they won't win any awards, but there are some really bad ads out there, and these aren't among them.

Lobna's picture
52 pencils

maybe if it were flipped downwards?

Anurag Sahu's picture
Anurag Sahu
102 pencils

Looks sorry guys thats how it looks to me ! the one with the shades even makes some sense..

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