Pepsodent: Welding mask

Blindingly white

Advertising Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative Director: Rafael Saits, Mario Coloma
Art Director: Cristian Kemp, Andres Orellana
Copywriter: Gonzalo Baeza
Photography Producer: Henrry Ivezich
Illustrator: Marabolo

March 2007


focus group's picture
focus group
146 pencils

Are you kidding me? WTF?

sbr's picture
143 pencils

hahahaha, I can´t help to imagine how this sort of idea is born. "What if the teeth are so bright that the tongue will have to wear protection googles?" lol ...

justpassingby's picture
1368 pencils

im sorry but this wont sell a single tube of toothpaste.

Ladies & gentlemen, Have we forgotten what advertising is all about??

Rog's picture
6082 pencils

Pretty piss weak selling proposition...
compensated for with some engaging and saucy thinking.
A quick one's a good one.

>>>> That's not an ad. THIS is an ad.

No fixed abode's picture
No fixed abode
380 pencils

This is the best of a bad bunch.

o.m's picture
354 pencils

i think this is the worst. they should ve stopped at shades the visor.
that tongue looks like a KKK dude in love

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