Agency Network: 
March 2007

Print advertisment created by Lowe, Chile for Pepsodent, within the category: Health.

Blindingly white

Advertising Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative Director: Rafael Saits, Mario Coloma
Art Director: Cristian Kemp, Andres Orellana
Copywriter: Gonzalo Baeza
Photography Producer: Henrry Ivezich
Illustrator: Marabolo

Comments (10)

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Saltinass's picture
Activity Score 48


nemesis's picture
Activity Score 765

this is just plain dumb... it's a first idea.

mikelite's picture
Activity Score 1031

yeah, talk about digging around in the bottom of the concept barrel.

Rog's picture
Activity Score 6082


You guys obviously have something better in mind...
Let's hear it.

>>>> That's not an ad. THIS is an ad.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

this is cute n nice, i quite like the art n d whole camp.

~ old habits die hard, older ones never do ~

philippertl's picture
Activity Score 656


PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I'm not sure why people are being so hard on these. I admit that they are weird, but they are not so weird that the audience misses the main message (like a lot of ads out there these days). It's actually quite clear. I like 'em. Has kind of an 'earthworm jim' feel and look. A new spin for an otherwise overdone product.

Sure, they won't win any awards, but there are some really bad ads out there, and these aren't among them.

Lobna's picture
Activity Score 52

maybe if it were flipped downwards?

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

Looks sorry guys thats how it looks to me ! the one with the shades even makes some sense..